Greg

We've been breaking and making B2B news since 2008. Our team are all former journalists so we know what the media needs. Our job is to blend your marketing objectives with that demand. Our founder is a published author on PR for small businesses. Got news? Got views? Get it covered.

Ryan Air’s charm….offensive? Or is it really “getting better”?

Ryan Air is hitting the headlines for all the wrong reasons… again.However, it is not the usual issues, namely being the world’s love/hate airline – that has all changed (so we are told). This time it is embroiled in industrial action with baggage handlers at Madrid’s main airport. A Ryanair spokeswoman said: “We sincerely apologise for …

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FIFA FO FUM – sponsors smell the blood of corruption

With the FIFA annual congress meeting in Zurich today, one man appears to be somewhat absent – as I write this anyway… Whether you are a football/soccer fan or not, most people know the name Sepp Blatter. So far, teflon Sepp has managed to avoid the direct controversy that has surrounded his reign and tomorrow’s …

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PMQs – a kitchen sink drama we love to hate

The final PMQs of the coalition government will take place later today in the Commons but…has it rescued or ruined either leaders’ common touch as they seek your vote in May? It is a divisive topic. Many people won’t watch it or listen due to the timings or their location. Many find it utterly repellent …

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As Leicester embraces its kingly gift, what of Nottingham and Derby?

With crowds thronging the streets, the cortege of one history’s (and tellingly, literature’s) greatest villains King Richard III, wound its way to his new resting place at Leicester Cathedral. I heard on the radio at midday today that queues had been as long as 4 hours and even now (3pm) are still 1-2 hours long. …

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Want award-winning PR results? Throw awards into your marketing mix

A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our job, as soon as possible, …

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Ennis-Hill makes a stand over Evans and Sheffield United contract

The uproar over Sheffield United FC allowing disgraced footballer Ched Evans to train with them refuses to die down. The club is yet to confirm whether they intend to re-sign their former player but it is clear to one of their biggest fans, Olympic champion and much-loved sports personality Jessica Ennis-Hill, what it will mean …

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Cadbury’s gives rivals a chance to coin it in at Christmas

Before someone says “I told you so” in a week or so’s time…this MAY be an elaborate PR stunt. However, if it is…it is very risky. To summarise…earlier this week, chocolate giant Cadbury’s (now owned by Kraft) shocked seasonal chocolate lovers across the nation when it announced it would no longer manufacture its gold chocolate …

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In light of the #Fappening iCloud scandal..how to handle a PR crisis

I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind of crisis can happen to …

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