There’s a golden rule in PR: if you’re going to ask the public a question, make sure you’re ready for their answer. San Francisco’s planners might be wishing they’d had that tattooed on their project plan. It all started with good intentions. Close a stretch of the Great Highway to cars, open it up to …
“Really Stupid Park”: When PR Campaigns Invite Their Own Hecklers Read More »
* Firstly, I confess, this was the Radio 4 fella’s headline that I mention below. Credit where it’s due! Now, you may recall from last year that I am helping Rebecca Dowdeswell in her battle with the cosmetics giant L’Oreal? Indeed, back in August, Rebecca woke up to find a WhatsApp from a friendly …
Coors Light’s Typo: A PR Masterclass in planned imperfection Let’s be honest—if your brand has just plastered a spelling mistake across Times Square and The New York Times, you’d probably expect a crisis meeting, not a cheers from the internet. But this is Coors Light we’re talking about. And instead of running to their nearest …
Every now and then, I like to introduce our clients in this newsletter. Sometimes they have had some epic PR results, won an award, done some sterling work for charity or have gone the extra mile for their customers or community. That’s the case with Mark Duckworth, who runs the award-winning Dales Traditional Butchers, up in the gorgeous town …
So, if Wallace can get a local news crew down to feature Norbot, his “helpful” garden gnome and have customers beating a path to his door, what’s stopping you? I loved this latest instalment which I watched over Christmas with a plate of cheese – not Wensleydale, can’t abide it – and l was giggling …
By eck Grommit – time to get “Up North News” Onya Doorstep? Read More »
I did totally bottle the chance to play at Old Trafford for a United guest 11 many years back but that’s the closest I’ve come to a major appearance in any sport. However, next week, I will be grilled gently by the former Chairman of Selectors for English Cricket, Geoff Miller OBE as part of …
About 20 minutes. It’s true. That is how long it took me to get Press for An Expert member Danny Greeves into the global media behemoth that reaches 100m people a month and also how long it took me to get Careers guru Sheila Starr into the iconic “Cosmo” mag’s online site. Truth be told, there was work happening …
What does Newsweek have in common with Cosmopolitan magazine? Read More »
No, this is not a battle of the late ‘80s ballads. Although ermine might have been more heavily involved if one of the plaintiffs was still within the family business. I refer, of course, to the current phone hacking trial, where Prince Harry, (the Duke of Sussex) has just finished giving evidence in the high …
Royal formerly known as “Prince” risks “Streisand effect” in trial by media Read More »
Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at all and doing NOTHING to …
How will you match up when it comes to getting a media date this Valentine’s Day? Read More »
We’ve all been there. The last knockings of the chocolate box over Christmas (anytime in December in my house). The Purple one has vanished, the Green Triangle has found its inner Bermuda and disappeared. Then lo, underneath all the detritus that litters the bottom of the tin, a few stragglers strive to break the surface, …
Will there be a mutiny on the Bounty? Either way, PR celebrations are in order Read More »