General business

Most Entrepreneurs Won’t Win An Oscar This Weekend

Most entrepreneurs won’t win an Oscar this weekend. But here’s something worth paying attention to. When someone wins an Oscar, nothing about their talent suddenly changes overnight. The same actor…The same performance…The same work. But the perception changes instantly. Now they’re an Oscar-winning actor. That tiny shift in wording changes everything. It happens in business …

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"Red newspaper stand with the headline 'GREG ON HOLIDAY - PR MACHINE STILL RUNNING' and subheading 'Marketing from a sun lounger, because stories don't sleep. - holiday press releases

Why Holiday Press Releases Kill Your Stories

Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The story has legs. They pick …

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How Much Does PR Cost?

🧵 “How long is a piece of string?” And other questions I love being asked

There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …

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EC partners with PR expert Greg Simpson of Press For Attention to lead media strategy as it invests £5M in new Solihull HQ: photo of Greg, Nigel and Cameron

Entrepreneurs Circle taps PR expert to power up next stage of growth

Entrepreneurs Circle (EC), the UK’s largest private organisation dedicated to helping business owners grow, has appointed Press For Attention PR to lead its public relations strategy. The strategic partnership comes as EC makes a bold £5 million investment in its new 15,000 sq ft national headquarters on Blythe Valley Business Park (Solihull). Led by Greg …

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