This time last week I was knee-deep in press releases for UK Small Business Week. Seriously, we’re talking about just under 100 of them. I helped create the campaign with my client Entrepreneurs Circle and let’s just say that once they got their paws on it, well, it kinda escalated! How far? Try 10,000+ UK small businesses …
PR Is Proper “Gorilla” Marketing When You Do This Read More »
Small Business Week is here. And so are the two things I promised you. First..the surprise I teased. The Little Red Book of Experts is closed. It opens in February. One expert per category. One shot to get in. Except this week, I’m opening a side door. Buy either of my two new PR packages …
Around this time last year I had a little chat with my clients at Entrepreneurs Circle about an idea that had been floating about for a while. Needless to say, if you know how they work and how I work, things kinda escalated! Quickly!! So, from 1st – 7th June 2026, they’re launching a huge country-wide campaign to …
A national reporter rang me up about influencer collaborations. My answer? They’re a bit like borrowing your mate’s car—brilliant when it works, catastrophic when it doesn’t.These partnerships can…
I’ve spent years watching businesses chuck money at content marketing like it’s a wishing well. (Guilty as charged myself.)Blog posts, whitepapers, SEO-optimised articles—the whole content marketing…
Most entrepreneurs won’t win an Oscar this weekend. But here’s something worth paying attention to. When someone wins an Oscar, nothing about their talent suddenly changes overnight. The same actor…The same performance…The same work. But the perception changes instantly. Now they’re an Oscar-winning actor. That tiny shift in wording changes everything. It happens in business …
Most Entrepreneurs Won’t Win An Oscar This Weekend Read More »
I had to take my “Chelsea Tractor” in for a service last week (and two new tyres this week – urg). Before I did, I got a little email from the good folks at my local Landrover dealership asking me whether I actually WANTED to have my car washed, whilst they fettled about with it.Technical garage term there.“errr…well …
From motors to murders and the mundane: why local journalism matters When people ask me why I bang on about the need for local journalism, I don’t start with a lecture about democracy. I start with a Ford, then a murder. Yep, my very first “story” as a wannabe journalist? A brand-new Ford on sale …
From motors to murders and the mundane: why local journalism matters Read More »
Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The story has legs. They pick …
There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …
🧵 “How long is a piece of string?” And other questions I love being asked Read More »