I went back to school last week… or to be precise, back to university. Now we’re talking 25 years after I last set foot in a classroom (O.M actual G I am OLD!). The last time was when I was gaining my various marketing qualifications from the Chartered Institute of Marketing, whereas last week it was me …
Back to School: Why September is PR’s Secret Weapon Remember those bold plans you scribbled down back in January? The “this is the year we finally…” lists? Fast-forward through the spring rush, Easter chaos, and a summer that seemed to vanish faster than a British heatwave – and suddenly it’s September. The kids are back …
Back To School: Why September Is PR’s Secret Weapon Read More »
Wait, that sounded bad! I mean, there’s not that many people that I NEED to look up to. No, still no good. Errrr….I tell you who is TALL, that Osman bloke off the telly. And the radio. And the bookshelf. And soon to be the silver screen – he’s working with that Spielberg fella.. You …
Tall Tales – There’s Not That Many People That I Look Up To… Read More »
Back in the mists of time (well, 2005), a legend was born. Clad in Lincoln green. Tales were told by the fireside of branding initiatives, experiences and doubtless…the sacred language of “best practice” was invoked in hushed tones. And lo…Nottingham City Council did outlaw the Prince of Thieves and brought forth a new icon. A …
Branding: When ‘Myth’ Turns To ‘Meh’ & Back Again Via A ‘Glow-Up’ Read More »
Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280 business leaders from across the …
Simpson Celebrates “Masters” Accolade and Not A Golf Club In Sight Read More »
This might sound like a joke (and increasingly look like one) but in terms of the “optics” of this lurking election, it is far from funny for Rishi and the Tories. I’ve been to Number 10. It actually isn’t THAT glamorous behind that famous door. If anything, it feels a little like a hotel lobby that …
Greg Simpson, the Nottingham-based PR behemoth and former business journalist, who really should know better than to issue a story on a Bank Holiday, has announced his latest innovation. According to Simpson’s missive, which was announced via a cloud of hot air, smoke and mirrors, “Pepe” will “transform the way writers of press content approach …
PR Guru launches high-tech assistant in major Ai move Read More »
I really should be better at driving. That’s not to say I’m bad, I’m just very “steady“. I rarely speed, I’m never aggressive. Which means that despite my NAME DROP KLAXON family connections*, I probably would never make a good racing driver.. Being 6ft 5 wouldn’t be ideal either. It turns out that Head Honcho (as we speak anyway) …
So, how do you make the media fall in love with you? There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list. However, we are going to weave something of a spell here as we aim to at least …
So imagine you have a wedding coming up but your sister is gravely ill. What do you do? Maybe make her the maid of honour? Or ban her? You see, rather than her ailing health being the challenge, it appears to be the worry that she might hog the limelight that is the problem. Seriously! Not due …