Thought leadership

Branding: when myth turns to meh and back again via a “glow-up”

Back in the mists of time (well, 2005), a legend was born. Clad in Lincoln green. Tales were told by the fireside of branding initiatives, experiences and doubtless…the sacred language of “best practice” was invoked in hushed tones. And lo…Nottingham City Council did outlaw the Prince of Thieves and brought forth a new icon. A …

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Simpson celebrates “Masters” accolade and not a golf club in sight

Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR  has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280 business leaders from across the …

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PR Guru launches high-tech assistant in major Ai move

Greg Simpson, the Nottingham-based PR behemoth and former business journalist, who really should know better than to issue a story on a Bank Holiday, has announced his latest innovation. According to Simpson’s missive, which was announced via a cloud of hot air, smoke and mirrors, “Pepe” will “transform the way writers of press content approach …

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Geri and Christian add Spice to F1 drama

I really should be better at driving. That’s not to say I’m bad, I’m just very “steady“. I rarely speed, I’m never aggressive. Which means that despite my NAME DROP KLAXON family connections*, I probably would never make a good racing driver.. Being 6ft 5 wouldn’t be ideal either. It turns out that Head Honcho (as we speak anyway) …

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Sister’s wedding ban over “stealing spotlight” = international coverage for trauma expert Danny

So imagine you have a wedding coming up but your sister is gravely ill. What do you do? Maybe make her the maid of honour? Or ban her? You see, rather than her ailing health being the challenge, it appears to be the worry that she might hog the limelight that is the problem. Seriously! Not due …

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