Why I’ve Launched Winfluential After 18 Years In PR
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
PR Tips & Tricks
Why You SHOULD Make More Of An Exhibition Of Yourself
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Labvertising: What My Two Labradors Are Teaching Me About Marketing (and Why It’s Working)
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Let me tell you a story…
It all began about 14 years ago, although I did not know it at the time. I had just bailed a show organiser out of a sticky situation involving Sky News and the whereabouts of Cherie Blair (standard stuff) and was dutifully manning my stand at a whopping great business event at the O2 arena. I had …
Greenwashing or a wheely good PR move?
I had to take my “Chelsea Tractor” in for a service last week (and two new tyres this week – urg). Before I did, I got a little email from the good folks at my local Landrover dealership asking me whether I actually WANTED to have my car washed, whilst they fettled about with it.Technical garage term there.“errr…well …
I went back to school
I went back to school last week… or to be precise, back to university. Now we’re talking 25 years after I last set foot in a classroom (O.M actual G I am OLD!). The last time was when I was gaining my various marketing qualifications from the Chartered Institute of Marketing, whereas last week it was me …
How to make a journalist love you (apparently) ❤️
A journalist contact of mine posted something on LinkedIn last week that made me smile, partly because it was perfectly timed for Valentine’s Day and partly because it nailed something I’ve been saying for years. Her premise was simple: Making a journalist “love” you isn’t that different from building any other relationship. Valentine’s Day might …
How to make a journalist love you (apparently) ❤️ Read More »
Fake experts are having a moment and that’s a problem.
Fake experts are having a moment and that’s a problem. Everyone’s an expert now. At least according to their bio. Confidence is cheap. Credibility isn’t. Which is why this week’s move from the PR industry bodies felt overdue. Following a Press Gazette investigation, the CIPR and PRCA have launched a campaign highlighting the rise of so-called “experts” …
Fake experts are having a moment and that’s a problem. Read More »
Needles To Say, These PR Opportunities Died With The Christmas Tree
Every January, the same thing happens. The decorations come down. The wheelie bins overflow. And Christmas trees appear on pavements like a nationwide cry for help. And every year I think the same thing: Why is no one turning this into PR? Because right now, thousands of people are quietly Googling: “What do I do …
Needles To Say, These PR Opportunities Died With The Christmas Tree Read More »
Why YOUR AI content sounds like EVERYONE else’s
I can usually spot AI-generated content within three seconds. It’s too polished. Too clean. Too safe. It sounds like something no one would ever actually say if they cared about the point they were making. As a former business journalist turned PR consultant, I’ve watched this creep in fast. By late 2024, over half of …