World Toothache Day. International Talk Like a Pirate Day. National Bubble Wrap Appreciation Day. The world of awareness days has officially gone mad. As a former business journalist turned PR consultant, I’ve watched the rise of these “special” days with a mix of amusement and professional curiosity. After all, there are nearly 80 UK awareness …
The Truth About Awareness Days: PR Goldmine Or Gimmick? Read More »
A PR superhero breaks down the Blake Lively vs. Justin Baldoni drama (no capes required). Sometimes, the PR universe hands you a story so packed with egos, lawsuits, and cinematic parallels that it practically begs for a superhero to explain it. Enter… Doctor Spin. Armed with a press pass, a raised eyebrow, and an ironic understanding of the …
Doctor Spin Enters the Multiverse of Media Meltdown Read More »
PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ (And yes, that is a Douglas Adams reference) Silicon Valley has hired some strange consultants over the years—but none stranger (or smugger) than this latest move: they’ve called in a PR consultant to rebrand AI. That consultant? Apparently… me. Yes, folks. I’ve been tasked with making Artificial Intelligence …
AI Rebrand? Yup, That’s Me. PR Guru to the (Machine) Stars Read More »
There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere in that dim and distant …
From Shamrocks to Shareability: What PR Can Learn from a Pint Read More »
I don’t know about you but I’m a sucker for documentaries that follow some sort of lost treasure hunt? Give me Oak Island over Love Island any day. There’s just something about being led slowly along the plot, back through time, peeling back the layers of the story and hoping for a big reveal. …
Tonight on PRquest…The Holy Grail – A journey from Abu Dhabi to The Independent Read More »
What is Public Relations? Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with the aim of earning understanding …
Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280 business leaders from across the …
Simpson Celebrates “Masters” Accolade and Not A Golf Club In Sight Read More »
Read All About It In: 2 mins… This week’s newsletter covers: Valuing your time Knowing your onions Freezers vs Washing Up Liquid vs WD40 Every month, I welcome circa 20 Nottingham-based business owners to an event I run in town exploring marketing and business growth tactics. Now, I don’t actually live in the city anymore, …
Read Time: 3 mins… This addition we will be covering: Psychology 🤔 Ai 🤖 Twister 🌪️ Let’s go… 👇 I had an interesting exchange with someone this week, when discussing branding, Ai and marketing. For some (images wise for blogs as far as I’m concerned) this has been a game-changer. I have been able to …
In A World Of Ai, Don’t Be Afraid To Be More “I” Read More »
Breaking into PR: My journey from journalism to PR sorcery I still remember my first press release. Cue the music from the Hovis advert and Greg walking up a cobbled street to Ye Old Facsimile Pub. Truth is, it was indeed via fax. However, I hadn’t sent it. As a business journalist, I was the recipient. …
Breaking Into PR: My Journey From Journalism To PR Sorcery Read More »