This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field. The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh from his new TV series, …
How to become the media’s go-to expert in your field Read More »
Happy St George’s Day everyone! What? Does that make you feel awkward? It seems to. Certainly the media can’t seem to decide what to do about the old chap. Fawn? Ignore? Wring hands? Worry? Champion? He’s a divisive fellow you see. Not the saint himself but what he has come to stand for. I wrote …
One wonders who advises these minsters on their PR. Unless you believe this was unplanned of course. If it was stage managed, I’m not sure how they got the pupil to ask that question, maybe they just got “lucky” but my word, this will allow any budding #Govebuster to haunt him for weeks and months …
With St Patrick’ Day celebrations in full swing across many parts of the UK, a survey for the think-tank British Future suggests more than three-quarters of the public (76 per cent) want St George’s Day to be celebrated with as much enthusiasm as St Patrick’s Day. However, this makes people feel very awkward, especially on …
Surfing the channels last night I stumbled upon this episode of Channel 4’s excellent Dispatches series. I was even more intrigued than usual because it featured a major local employer here in Nottingham, the credit reference giant Experian. I’m not going to go into the whys and wherefores and I have included their statement in …
As far as publicly admitting there’s “trouble at t’mill” goes, this is pretty strong stuff. I should probably wedge “beleaguered” in here somewhere but it is fair to say that by opening his arms to feedback with the Have Your Say survey, beleaguered (ooh, there it is!) group chief executive Euan Sutherland of the Co-operative …
My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but also MASSIVE potential to catapult …
“Think in pictures” – supercharge your PR campaign Read More »
I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …
Timing is everything – PR campaign scuppered by Royal baby Read More »
The furore over British Lions coach Warren Gatland’s controversial decision to drop Irish and British Lions legend Brian O’Driscroll has opened up questions of quotas, xenophobia and a win-at-all-costs mentality. It takes me back (believe it or not) to a day in the lower sixth at school when the head of our house (nothing fancy, …
Gatland, BOD and inter-house badminton as Welsh get Lion’s share Read More »
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising …
A Marathon effort draws to a close but would you run on Sunday? Read More »