Greg

We've been breaking and making B2B news since 2008. Our team are all former journalists so we know what the media needs. Our job is to blend your marketing objectives with that demand. Our founder is a published author on PR for small businesses. Got news? Got views? Get it covered.

Mentioned in Dispatches – Experian on Channel 4

Surfing the channels last night I stumbled upon this episode of Channel 4’s excellent Dispatches series. I was even more intrigued than usual because it featured a major local employer here in Nottingham, the credit reference giant Experian. I’m not going to go into the whys and wherefores and I have included their statement in …

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Co-op banking on feedback – risky business?

As far as publicly admitting there’s “trouble at t’mill” goes, this is pretty strong stuff. I should probably wedge “beleaguered” in here somewhere but it is fair to say that by opening his arms to feedback with the Have Your Say survey, beleaguered (ooh, there it is!) group chief executive Euan Sutherland of the Co-operative …

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“Think in pictures” – supercharge your PR campaign

My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but also MASSIVE potential to catapult …

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Timing is everything – PR campaign scuppered by Royal baby

I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …

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Gatland, BOD and inter-house badminton as Welsh get Lion’s share

The furore over British Lions coach Warren Gatland’s controversial decision to drop Irish and British Lions legend Brian O’Driscroll has opened up questions of quotas, xenophobia and a win-at-all-costs mentality. It takes me back (believe it or not) to a day in the lower sixth at school when the head of our house (nothing fancy, …

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A Marathon effort draws to a close but would you run on Sunday?

  This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising …

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Ding Dong – let battle commence over BBC playing THAT song

Well, this is a pickle. Poor old Lord Hall has only been Director General of the BBC for a week or so and he’s already faced with a major issue. With “Ding Dong The Witch Is Dead” riding high in the charts following a very successful facebook campaign by anti-Thatcher protesters (it already tops the …

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Wiki Wiki Wild Wild West – MP is “like Obama”

Thanks to Loulla-Mae Eleftheriou-Smith from PR Week  for much of this content. Labour MP Chuka Umunna is in the firing line after failing to deny that one of his team likened him to Barack Obama on Wikipedia, under the pseudonym ‘Socialdemocrat’. In case you aren’t up to date on all things Wiki, Wikipedia forbids users from …

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