PR Agencies
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution
OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …
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Where do your customers read about you?
Don’t say “The Times”. OK, maybe they COULD read about you there but let’s be honest, we can be far smarter about this. Previously, I have written about your “who” and your “what” in terms of your customers and your message. The next building block of your PR campaign is “where?” The problem is, it …
How to annoy a journalist – lesson 3
In the final lesson ahead of our Nottingham event on April 14th, we’ve looked at B2C media relations. So if you want three quick tips to placing your product or boosting your brand, read on, Katherine Taylor has some great advice. Katherine Taylor, a features writer for eight years has seen and heard it all. Those lucky enough to …
How to annoy a journalist – lesson 2
In the second of our series ahead of our “Meet the journalists” event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East Midlands Business Link and asked him for three pet peeves from PRs. Try to avoid these. They can make or break your next story. 1. At risk of sounding like an insufferable …
How to annoy a journalist like Sam Metcalf
Ahead of our Meet The Journalists event in partnership with Enterprise Nation we spoke to our panel of journalists and asked them very simply “what annoys you with regards PR people pitching their stories?” First up is Sam Metcalf, editor of The Business Desk East Midlands 1. The three-minute warning: with editorial teams cut to the bone, journalists …
Want award-winning PR? Start winning awards
As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade. We do this a lot. Why? Very simply, it is about pride and profile. Here’s the official blurb from the editor (Ed Bedington) of the trade magazine associated with it, the Publican’s Morning Advertiser …
Who is your who? Getting your message to your target market.
Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men: (They taught me all I knew) Their names are What and Where and When And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …
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“Anyone” for tennis? Grass court champions = grass roots cash.
Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a grass court are considered the height of situation comedy. I’m a massive fan …
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Apple’s Swift u-turn halts “Bad Blood” with Taylor
That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …
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