Unless…it amounts to “corporate bullying”… There are very few queries from business owners that I struggle to find a press angle on but there is one that seems to surface a lot and 9/10 is NOT a story: “Once upon a time, there was a business. One night, a fairy godmother rebranded it with a …
What’s in a name? Not a press story….wll, nrmlly anywy Read More »
Greg Simpson, the Nottingham-based PR behemoth and former business journalist, who really should know better than to issue a story on a Bank Holiday, has announced his latest innovation. According to Simpson’s missive, which was announced via a cloud of hot air, smoke and mirrors, “Pepe” will “transform the way writers of press content approach …
PR Guru launches high-tech assistant in major Ai move Read More »
As the final whistle blew, I let out a huge sigh of relief. Not euphoria. I’ve followed Manchester United for 36 years now. I remember the first goal that made me feel triumphant, it was Gordon Strachan bursting through against Liverpool in 1988. Our arch rivals to this day, whatever City might think! Why relief? …
Guess what? It’s my birthday! The reason I mention this isn’t a desperate cry for attention honest, it’s because it has to be one of the most common questions I get asked by people when they’re looking for press coverage and I’m talking about their business birthdays or anniversaries of course as we should call …
It isn’t every day that your phone rings and it is a reporter from the Daily Telegraph and you tell them about being hit by a broomstick! That’s what happened to our new expert, Luke Hamill. Luke runs a thriving arboriculture (trees and stuff) and ground maintenance business up in Yorkshire. Greg spotted a request from a journalist looking for expert advice …
Hedging your bets – Luke gets a call from the Daily Telegraph about a thorny problem Read More »
Unless you have been living under a rock, you will be aware of the Post Office scandal, probably in part thanks to the excellent ITV drama “Mr Bates vs The Post Office”. Well, there’s a new player in town and it isn’t the (former) CBE Paula Vennells. Nope, step forward the architect of the much …
No time to Fuj-it as Post Office Scandal Deepens Read More »
If there’s one person I’ve met who knows about making a splash when it comes to the media, it is Sir Richard Branson. He was at it again with the launch of ‘Virgin Voyages’, his new Australia-based cruise liner last month (December) where he danced around with his colleagues after briefing the assembled media on …
Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at all and doing NOTHING to …
How will you match up when it comes to getting a media date this Valentine’s Day? Read More »
Have you ever noticed how work expands to fill a vacuum? Or how ludicrously productive you can be when you have a holiday looming at the end of the week? It seems as soon as “school’s out for summer” there is an incredible shot of productivity that shoots through the veins of marketers and business …
Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had …