Sorry, You Said WHAT In Reply?
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Crisis PR
Good News…The Sun Wants To Speak To You About Your Business
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
When Borrowed Kudos Goes Toxic: Why Your Influencer Mate Might Be a Liability
A national reporter rang me up about influencer collaborations. My answer? They’re a bit like borrowing your mate’s car—brilliant when it works, catastrophic when it doesn’t.These partnerships can…
You Can’t Bend The Truth Like Beckham: Why Silence Is The Real Crisis
Brooklyn Beckham just did what most PR consultants spend their careers preventing. He bypassed his parents’ three-decade PR machine and told his 16 million Instagram followers that David and Victoria have “controlled narratives in the press” about their family for years. He accused them of prioritising Brand Beckham over genuine relationships – and of trying …
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Turn A Refund Into A Loyalty Story.
Stephen Crean got stabbed seven times stopping a knife attacker on a train.Saved multiple lives. Then couldn’t make his Ryanair flight to Austria because… he was in hospital recovering from being stabbed seven times. Asked for a refund.Ryanair said no.Policy. Nottingham Forest FC heard what happened.Gave him £10,000 for treatment.Free season ticket for next year.Invite …
Naked and Exhausted* but the battle rages on!
* Firstly, I confess, this was the Radio 4 fella’s headline that I mention below. Credit where it’s due! Now, you may recall from last year that I am helping Rebecca Dowdeswell in her battle with the cosmetics giant L’Oreal? Indeed, back in August, Rebecca woke up to find a WhatsApp from a friendly …
Jaguar Prowling The PR Tightrope
“There is only thing in the world worse than being talked about and that is NOT being tackled about.” However, whatever Dorain Gray might think, not EVERYONE is Wylde about the Jag rebrand. “Do you sell cars?” That was the withering response from Elon Musk, who knows a thing or two about selling concepts. In …
Cooking Up Trouble – Jamie Oliver Apologises Over Offensive Children’s Book
I like Jamie Oliver. There, I’ve said it. For some, he is a bit preachy about school dinners and getting us all to eat more veg etc., but we know he’s actually right about that and means well. His heart seems to be in the right place. So I was astonished to see him having …
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How To Avoid A Halloween PR Nightmare
Panic stations, panic stations, the chief exec just described our product as “c*ap” in a press interview! Ok, you’re going to need to take a look at your crisis communications plan. You have got one haven’t you? You haven’t? Well, don’t say I didn’t warn you. Let’s take a look at what you SHOULD have done before …
Zara Bites Off More Than It Can Chew: The Perfect Snack For A PR Disaster
Ah, Zara. Just when you thought their PR nightmares were confined to poorly timed window displays and questionable cultural appropriation, they’ve gone and served us a piping hot platter of controversy, complete with a side of cringe. In their latest attempt at fashion forwardness, Zara decided that a T-shirt for young girls emblazoned with the phrases “The …
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