Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men: (They taught me all I knew) Their names are What and Where and When And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …
Who is your who? Getting your message to your target market. Read More »
What a week it has been (so far) for Jeremy Corbyn. Winning the Labour leadership contest by a landslide by effectively NOT playing the PR game but secretly doing just that. Jeremy won a lot of hearts and minds by being himself. He is unvarnished. He is everything that most politicians are not and that …
With today marking Queen Elizabeth II becoming the UK’s longest serving monarch, a poll by Sky Data shows that 70% of Brits would like to see the monarchy reign forever. All seems rosy for her majesty. Indeed, the popularity of the monarchy in general terms has rarely been so high, aided by the social capital …
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
What a depressingly predictable scenario. England’s brave, battling “Lionesses” (in itself arguably a bit derogatory but let’s not dwell on that) fly home to great acclaim across the football supporters in the country, men and women alike, inspiring a generation of girls to pull their boots on and of boys to stop making disparaging comments …
Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a grass court are considered the height of situation comedy. I’m a massive fan …
“Anyone” for tennis? Grass court champions = grass roots cash. Read More »
That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …
Apple’s Swift u-turn halts “Bad Blood” with Taylor Read More »
Will Michael Gove’s latest “Golden Rules” of grammar “impact” you? Technically they shouldn’t, especially under Mr Gove’s own rules – he abhors adjectives as verbs you see…”impact”. However, (he hates starting a sentence with “however” too) does it actually matter? I’m not so much speaking (sorry…”writing”) so much about Michael Gove’s version of grammar rules …
Gove on grammar – Panda-ing to pedants or good advice? Read More »
I’d like to highlight an area that lets PR campaigns down again and again: pictures. Imagine this. You are running a magazine so your goal is to help your publication sell more copies. You do this by being informative, entertaining, controversial or even conservative. You have to attract the attention of your readers so that …
“Think in pictures” photography is an investment…not a cost. Read More »
I have written before about the issues brands have to bear in mind when aligning themselves to celebrities. Do both brands fit? Is there synergy in terms of their current perceptions or…hopefully…an opportunity to find that synergy and benefit each other? Consider the risks if it all goes a bit wrong, celebrities are not known …
Take it easyJet – Kate’s not the classic role model. Read More »