Sport

You’re Evian a Laugh?! What Happens When Brand Promises Dry Up On The World’s Biggest Stage

Wimbledon 2025. 31 degrees. Packed Centre Court.And the official hydration partner… ran out of water bottles. Evian’s big eco moment – sleek reusable bottles, stylish refill stations, planet-friendly vibes – turned sweaty and sour when the refill scheme couldn’t meet demand during the hottest tournament on record. The twist?Those same bottles are now selling for …

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Greg Simpson from Press for Attention at Manchester United match at Old Trafford.

Amorim’s Post-Match Meltdown: A PR Masterclass or own goal?

I was there yesterday…. As a Manchester United fan and someone who runs a PR agency, I find myself regularly wincing at what happens both on and off the pitch at Old Trafford. But Ruben Amorim’s post-match comments yesterday—a self-flagellating declaration that his team might be “the worst in the history of Manchester United”—were a …

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Spitting image – why Sky benched Carragher

As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …

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Beckileaks – can brand Beckham bounce back?

By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …

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These women’s work – worth sweet FA?

What a depressingly predictable scenario. England’s brave, battling “Lionesses” (in itself arguably a bit derogatory but let’s not dwell on that) fly home to great acclaim across the football supporters in the country, men and women alike, inspiring a generation of girls to pull their boots on and of boys to stop making disparaging comments …

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