The PR In PRicing
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Sport
Now, far be it from me to medal*…
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
And I’ll Tell You, Honestly, I Will Love It If We Beat Them
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
They Didn’t Just Win – They Changed the Game
From Underdogs to Icons – The Lionesses Are Redefining the Rules They’ve done it again! Back-to-back European champions. A legacy cemented. A generation inspired. But this isn’t just about football – it’s about rewriting the rules. For visibility. For value. For voice. The Lionesses weren’t always household names. They trained in the shadows, played in …
You’re Evian a Laugh?! What Happens When Brand Promises Dry Up On The World’s Biggest Stage
Wimbledon 2025. 31 degrees. Packed Centre Court.And the official hydration partner… ran out of water bottles. Evian’s big eco moment – sleek reusable bottles, stylish refill stations, planet-friendly vibes – turned sweaty and sour when the refill scheme couldn’t meet demand during the hottest tournament on record. The twist?Those same bottles are now selling for …
Six Nations Sing-Off: Who needs tries when you’ve got Tenors?
Contains PR ideas right up there with “Monkey Tennis”, “Arm Wrestling With Chas ‘n Dave” and “Alan Attack”)… While England and Scotland were busy knocking seven bells out of each other on the pitch, a far more civilised battle unfolded off it – a national anthem sing-off between Tom Walker and Pixie Lott. Yes, really. …
Six Nations Sing-Off: Who needs tries when you’ve got Tenors? Read More »
Amorim’s Post-Match Meltdown: A PR Masterclass or own goal?
I was there yesterday…. As a Manchester United fan and someone who runs a PR agency, I find myself regularly wincing at what happens both on and off the pitch at Old Trafford. But Ruben Amorim’s post-match comments yesterday—a self-flagellating declaration that his team might be “the worst in the history of Manchester United”—were a …
Amorim’s Post-Match Meltdown: A PR Masterclass or own goal? Read More »
I’ve Never Been Selected For England
I did totally bottle the chance to play at Old Trafford for a United guest 11 many years back but that’s the closest I’ve come to a major appearance in any sport. However, next week, I will be grilled gently by the former Chairman of Selectors for English Cricket, Geoff Miller OBE as part of …
Is This Proud City About To Be Snookered By A Lack Of Capacity?
Spoiler alert – this is NOT about “Co-op Live” but cooperation might well save this venue. (whispering)… “Well, good evening, You join us here in the 8th frame of the evening, with the match poised upon a knife edge that could have been forged in the fires of this proud city.” Go on, name the …
Is This Proud City About To Be Snookered By A Lack Of Capacity? Read More »
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »