There’s a reason why MOST charity challenges don’t get much press traction and it might sound a bit mean. Sorry. Now, forgive me for slipping back into journalist mode but here goes. It comes down to a simple factor….they all look/feel the same. Or a lot of them do anyway. It isn’t that the cause …
An initiative by the specialist Baby Loss charity ‘Forever Stars’ is expected to raise more than a few eyebrows this weekend as part of Baby Loss Awareness Week as hundreds of people are expected to #ShowUsYourSocks The vibrant pink and blue socks have been designed especially for Forever Stars and have been shipped all over …
Socks appeal – Press For Attention PR puts feet up for Forever Stars Read More »
Businesses are increasingly realising that Corporate Social Responsibility, or ‘CSR’ for short, can be a major asset when it comes to positioning positive public relations for their brand. There are various elements they can weave into their marketing mix around sustainability and ethical practice but the classic tactic that is normally the easiest to implement …
Why your charitable efforts get ignored by the media Read More »
Right, now I’ve managed to shoehorn the “less v fewer” issue into a blog on PR, let’s have a quick look at the furore which has raged over this episode. To summarise, a Morrisons manager was reported on social media by a customer, after suggesting an elderly poppy seller (an 89 year-old veteran) should “wear a …
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising …
A Marathon effort draws to a close but would you run on Sunday? Read More »
I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …
Those words will forever rattle around in my mind, legs, back and everywhere else in my bruised and battered carcass as I attempt this ludicrous challenge in April. I’m not a natural marathon runner (as you may know) so I really need your help please. It doesn’t have to be monetary, although I am running …
So I had the bike, I had a route/s but I had no shirt. I thought an average footy top would do but it slowly dawned on me that this would be an error. Enter Flairmonkey . I’d met Brad Legrand, one of two Directors of this Nottingham-based sportswear firm, whilst mentoring at the University …
I’ve decided to put my mouth to good use. It had to happen some time. Please contribute in some small way if you can to this excellent cause. In essence, I’ll be leaving the warm confines of the office this month and heading off on my bike across the region to raise funds for cancer …
Press For Attention PR Gets On Bike For Movember Read More »
Another week, another memoir from another master of spin. This week, Tony Blair vowed to hand the £4.6m advance and any profits from his autobiography to the Royal British Legion to open a state-of-the-art sports centre for wounded servicemen.