I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
That is what I said to the 4th delegate who arrived on my PR Clinic table yesterday at the Entrepreneurs Circle “Implementor” event. This is a 2-day event focused on getting sh*t done vs learning more stuff, so people are there to nail things, get them off their desk or out
A confession. I have a photograph of myself standing in front of a pull-up banner. Actually, I have several. Some have even appeared in newspapers. So if you’re reading this while looking nervously at your own collection of “business owner stands beside company logo” photos, don’t worry. You’re among friends.
This time last week I was knee-deep in press releases for UK Small Business Week. Seriously, we’re talking about just under 100 of them. I helped create the campaign with my client Entrepreneurs Circle and let’s just say that once they got their paws on it, well, it kinda escalated! How far?
Small Business Week is here. And so are the two things I promised you. First..the surprise I teased. The Little Red Book of Experts is closed. It opens in February. One expert per category. One shot to get in. Except this week, I’m opening a side door. Buy either of
Around this time last year I had a little chat with my clients at Entrepreneurs Circle about an idea that had been floating about for a while. Needless to say, if you know how they work and how I work, things kinda escalated! Quickly!! So, from 1st – 7th June 2026, they’re launching
A national reporter rang me up about influencer collaborations. My answer? They’re a bit like borrowing your mate’s car—brilliant when it works, catastrophic when it doesn’t.These partnerships can…
I’ve spent years watching businesses chuck money at content marketing like it’s a wishing well. (Guilty as charged myself.)Blog posts, whitepapers, SEO-optimised articles—the whole content marketing…
You’re too “big” fat for that podcast? Funny that. Because six months later you’ll probably be wondering why nobody from the bigger shows ever called. I saw a post recently from Amelia Sordell about podcast credibility that absolutely nailed this. Because I hear it all the time. “I don’t want