What We Think

Knowledge Base

The PR In PRicing

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

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Knowledge Base

Now, far be it from me to medal*…

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

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Let Me Tell You A Story
Celebrity

Let me tell you a story…

It all began about 14 years ago, although I did not know it at the time. I had just bailed a show organiser out of a sticky situation involving Sky News and the whereabouts of Cherie Blair (standard stuff) and was dutifully manning my stand at a whopping great business event at

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Awards

Stop Deciding You WON’T Win

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

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Events

I Can Make You Famous In The Next 5 Minutes

That is what I said to the 4th delegate who arrived on my PR Clinic table yesterday at the Entrepreneurs Circle “Implementor” event. This is a 2-day event focused on getting sh*t done vs learning more stuff, so people are there to nail things, get them off their desk or out

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