Celebrity

  Why Joe Wicks just gave the media a masterclass in standing for something (and why most ‘experts’ won’t dare copy him) Joe Wicks has just served up a Killer Bar — literally. Not another “health snack” destined for the impulse-buy rack next to the dumbbells. No, this one’s deliberately packed with the sort of …

A Killer PR Campaign Read More »

Last week, I was at an Entrepreneurs Circle event hosted by Nigel Botterill, where the one and only Steven Bartlett took to the stage. Now, Steven’s not short of soundbites – but this one stopped me mid-scribble: “Most of the barriers we face in business are paper walls. They look solid, but they’re not.” It’s a powerful metaphor. He …

Paper Walls & PR Myths: What Steven Bartlett Taught Me About Pushing Boundaries Read More »

Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched this phenomenon evolve from both …

When Influencer Marketing Goes (Ahem) T**s Up: What Kylie’s Boob Job Shoutout Teaches Us Read More »

Here’s the real fringe benefit of media coverage (and no, I’m not talking about Claudia Winkleman’s hair – although that is iconic): it’s not just strictly about getting your face on the cover – it’s what you do with that coverage that counts. I’ll be honest: I’ve never watched The Traitors. All that backstabbing and psychological drama? …

Strictly Speaking: It’s Not The Size Of The Coverage… It’s What You Do With It Read More »

You can always spot a genius PR move. It usually arrives with balloons, headlines, and… a new Jeep? Yes, in case you missed it (and honestly, I tried), Peppa Pig’s family has welcomed a new addition: Baby Evie and to celebrate, Mummy Pig has been gifted a shiny new off-roader. Because apparently, the pitter-patter of …

Peppa’s Mum Gets a Jeep – And I Get Flashbacks Read More »

Gary Lineker rarely needed a referee in his playing days. Over 600 professional matches, not a single booking. Impeccable timing, calm under pressure, always just inside the line. Which makes his latest brush with the BBC all the more ironic. After sharing a pro-Palestinian video on X (formerly Twitter) that included antisemitic imagery, Gary Lineker …

Gary Lineker, A Deleted Tweet, And A BBC Own Goal: What Business Owners Can Learn Read More »

Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success. Instead? Turbulence. When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say. The Guardian called it performative. …

Houston, We Have a PR Problem: What Blue Origin’s All-Female Spaceflight Really Told Us Read More »

Steven Bartlett and the concept of “Invisible PR” Sounds like a contradiction in terms right? How can PR be “invisible”, what would be the point of it if it was? Although, the “Emperor’s New PR” could be the hot new trend for 2025! I met Steven a couple of weeks ago and even though I …

Steven Bartlett And The Concept Of “Invisible PR” Read More »