I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
It all began about 14 years ago, although I did not know it at the time. I had just bailed a show organiser out of a sticky situation involving Sky News and the whereabouts of Cherie Blair (standard stuff) and was dutifully manning my stand at a whopping great business event at the O2 arena. I had …
A national reporter rang me up about influencer collaborations. My answer? They’re a bit like borrowing your mate’s car—brilliant when it works, catastrophic when it doesn’t.These partnerships can…
“Memories… light the corners of my mind…” Funny thing about memories. Most of the time, they sit quietly in the background. Half-forgotten, rarely revisited, doing no harm to anyone. Until someone brings them up again. Step forward Melania Trump, who has just given us a near-perfect modern example of the Streisand Effect in action. Out …
“Memories…” – The Streisand Effect Strikes Again (and this time it’s Melania Trump) Read More »
Brooklyn Beckham just did what most PR consultants spend their careers preventing. He bypassed his parents’ three-decade PR machine and told his 16 million Instagram followers that David and Victoria have “controlled narratives in the press” about their family for years. He accused them of prioritising Brand Beckham over genuine relationships – and of trying …
You Can’t Bend The Truth Like Beckham: Why Silence Is The Real Crisis Read More »
Why Joe Wicks just gave the media a masterclass in standing for something (and why most ‘experts’ won’t dare copy him) Joe Wicks has just served up a Killer Bar — literally. Not another “health snack” destined for the impulse-buy rack next to the dumbbells. No, this one’s deliberately packed with the sort of …
Last week, I was at an Entrepreneurs Circle event hosted by Nigel Botterill, where the one and only Steven Bartlett took to the stage. Now, Steven’s not short of soundbites – but this one stopped me mid-scribble: “Most of the barriers we face in business are paper walls. They look solid, but they’re not.” It’s a powerful metaphor. He …
Paper Walls & PR Myths: What Steven Bartlett Taught Me About Pushing Boundaries Read More »
Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched this phenomenon evolve from both …
When Influencer Marketing Goes (Ahem) T**s Up: What Kylie’s Boob Job Shoutout Teaches Us Read More »