Greg

What Is PR?

What is Public Relations?   Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with the aim of earning understanding …

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Branding: When ‘Myth’ Turns To ‘Meh’ & Back Again Via A ‘Glow-Up’

Back in the mists of time (well, 2005), a legend was born. Clad in Lincoln green. Tales were told by the fireside of branding initiatives, experiences and doubtless…the sacred language of “best practice” was invoked in hushed tones. And lo…Nottingham City Council did outlaw the Prince of Thieves and brought forth a new icon. A …

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Simpson Celebrates “Masters” Accolade and Not A Golf Club In Sight

Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR  has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280 business leaders from across the …

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