Greg

Branding: When ‘Myth’ Turns To ‘Meh’ & Back Again Via A ‘Glow-Up’

Back in the mists of time (well, 2005), a legend was born. Clad in Lincoln green. Tales were told by the fireside of branding initiatives, experiences and doubtless…the sacred language of “best practice” was invoked in hushed tones. And lo…Nottingham City Council did outlaw the Prince of Thieves and brought forth a new icon. A …

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Simpson Celebrates “Masters” Accolade and Not A Golf Club In Sight

Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR  has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280 business leaders from across the …

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Oasis Reunion: A Champagne Supernova of PR with a Pricing Hangover

It’s the moment every Britpop fan has been dreaming of since 2009 (unless, like me, you preferred Blur or even Pulp!). When the Gallagher brothers finally called it quits after a backstage bust-up, many fans felt they were looking back in anger. However, the announcement of their reunion tour, timed perfectly with the 30th anniversary …

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Zara Bites Off More Than It Can Chew: The Perfect Snack For A PR Disaster

Ah, Zara. Just when you thought their PR nightmares were confined to poorly timed window displays and questionable cultural appropriation, they’ve gone and served us a piping hot platter of controversy, complete with a side of cringe. In their latest attempt at fashion forwardness, Zara decided that a T-shirt for young girls emblazoned with the phrases “The …

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