Coors Light’s Typo: A PR Masterclass in planned imperfection Let’s be honest—if your brand has just plastered a spelling mistake across Times Square and The New York Times, you’d probably expect a crisis meeting, not a cheers from the internet. But this is Coors Light we’re talking about. And instead of running to their nearest …
Every now and then, I like to introduce our clients in this newsletter. Sometimes they have had some epic PR results, won an award, done some sterling work for charity or have gone the extra mile for their customers or community. That’s the case with Mark Duckworth, who runs the award-winning Dales Traditional Butchers, up in the gorgeous town …
There are many things in life I can’t unsee: my reflection after a heavy night, my neighbour’s insistence on mowing the lawn shirtless, and now, Donald Trump dancing to “Y.M.C.A.” like a dad at a wedding who’s just remembered the bar tab is free. Or frankly, me if “Don’t Stop Believing” comes on. I mean, …
Dancing to his own tune: Donald Trump, “Y.M.C.A.,” and being the brand Read More »
I was there yesterday…. As a Manchester United fan and someone who runs a PR agency, I find myself regularly wincing at what happens both on and off the pitch at Old Trafford. But Ruben Amorim’s post-match comments yesterday—a self-flagellating declaration that his team might be “the worst in the history of Manchester United”—were a …
Amorim’s Post-Match Meltdown: A PR Masterclass or own goal? Read More »
The £100 Pineapple Pizza: Grab a pizza the PR action We all know the great debates of our time: cats vs. dogs, tea vs. coffee, and of course, pineapple on pizza – spoiler alert, it’s a no from me!. So, what does a cheeky Norwich restaurant do? They slap a £100 price tag on a …
The £100 Pineapple Pizza: Grab a pizza the PR action Read More »
So, if Wallace can get a local news crew down to feature Norbot, his “helpful” garden gnome and have customers beating a path to his door, what’s stopping you? I loved this latest instalment which I watched over Christmas with a plate of cheese – not Wensleydale, can’t abide it – and l was giggling …
By eck Grommit – time to get “Up North News” Onya Doorstep? Read More »
I write this with a tricorne perched jauntily upon my head. This stylish hat covers that of a PR consultant of some two decades, that of a published author on PR and that of a former business journalist. Hat collecting aside, I’ve learned a LOT over two decades in the PR trenches in terms of …
How To Guarantee* To Annoy A Journalist – A 2 Part Special Read More »
There’s been a lot of interest in the competition that we launched on Black Friday. Mainly because, well, it WASN’T a Black Friday thing. We just leveraged the “narrative’, to use marketing buzzwords. However, let’s be honest, the opportunity to snaffle £5000 of PR and Marketing support will cut through most noise. What’s in the …
Thrive Online Adds SEO Expertise To Our December Competition Read More »
Steven Bartlett and the concept of “Invisible PR” Sounds like a contradiction in terms right? How can PR be “invisible”, what would be the point of it if it was? Although, the “Emperor’s New PR” could be the hot new trend for 2025! I met Steven a couple of weeks ago and even though I …
Steven Bartlett And The Concept Of “Invisible PR” Read More »
To celebrate winning the Creative and Media Business Masters Award from the BusinessDesk.com, Press For Attention PR is launching a competition to find the “hidden gem” of a business that could really take off in 2025. That is, if only it could crack the media code! The main prize is worth over £5,000 in PR …
Win £5000 PR & Marketing Support For Your Business Read More »