Read All About It In: 2 mins… This week’s newsletter covers: Valuing your time Knowing your onions Freezers vs Washing Up Liquid vs WD40 Every month, I welcome circa 20 Nottingham-based business owners to an event I run in town exploring marketing and business growth tactics. Now, I don’t actually live in the city anymore, …
Read Time: 3 mins… This addition we will be covering: Psychology 🤔 Ai 🤖 Twister 🌪️ Let’s go… 👇 I had an interesting exchange with someone this week, when discussing branding, Ai and marketing. For some (images wise for blogs as far as I’m concerned) this has been a game-changer. I have been able to …
In A World Of Ai, Don’t Be Afraid To Be More “I” Read More »
Ever had one of those “eureka” moments? Apparently Archimedes had his in the bath, although that is not why I’m in it in this pic (along with the newshounds). I’m in the bath because I have clearly contracted an extra strong strain of ManFlu, and I’m attempting to sweat it out ahead of a 3pm …
Charlie Mullins -A Sinking Feeling But He Turned On The PR Taps Read More »
It’s the moment every Britpop fan has been dreaming of since 2009 (unless, like me, you preferred Blur or even Pulp!). When the Gallagher brothers finally called it quits after a backstage bust-up, many fans felt they were looking back in anger. However, the announcement of their reunion tour, timed perfectly with the 30th anniversary …
Oasis Reunion: A Champagne Supernova of PR with a Pricing Hangover Read More »
Ah, Zara. Just when you thought their PR nightmares were confined to poorly timed window displays and questionable cultural appropriation, they’ve gone and served us a piping hot platter of controversy, complete with a side of cringe. In their latest attempt at fashion forwardness, Zara decided that a T-shirt for young girls emblazoned with the phrases “The …
Zara Bites Off More Than It Can Chew: The Perfect Snack For A PR Disaster Read More »
I’ve just had a note from TheBusinessDesk.com that yours truly has been shortlisted for their forthcoming Masters awards. Whoop whoop! If it wasn’t Monday and I wasn’t on a deadline for a client, I’d open something fizzy! The Business Masters Awards attract the most successful and inspirational companies, are independently judged and are a real …
Breaking News: Spin Doctor Takes Own Medicine And Gets Shortlisted For Masters Read More »
Breaking into PR: My journey from journalism to PR sorcery I still remember my first press release. Cue the music from the Hovis advert and Greg walking up a cobbled street to Ye Old Facsimile Pub. Truth is, it was indeed via fax. However, I hadn’t sent it. As a business journalist, I was the recipient. …
Breaking Into PR: My Journey From Journalism To PR Sorcery Read More »
“Your story is currently the best read piece on the BBC website…nationally” That was the message that my client, Rebecca Dowdeswell, sent to me when I was somewhere in the middle of the Peak District last Friday. What story you may ask? Well, it is a true David And Goliath one, and if you are …
Your Story Is Currently The Best Read Piece On The BBC Website…Nationally Read More »
Hey Judy, don’t make it bad. Take a sad son and make him better. Remember, let Emma into your heart, Then we can start to make it better. Hey Judy, don’t be afraid. You didn’t mean to go out and get her. The minute you let her into your heart Then you begin to make …
Now, whilst the latter post sounds that my office might be based within the locality of Hogwarts, I was asked this question at an event last week; “What would you change in PR and Marketing?” Now, this was a question that was not about the industry, trust me, that would bore you to tears and …
My Simple Manifesto: If I Was The PM Of PR Or The Minister Of Marketing Read More »