Knowledge Base

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

You’re too “big” fat for that podcast? Funny that. Because six months later you’ll probably be wondering why nobody from the bigger shows ever called. I saw a post recently from Amelia Sordell about podcast credibility that absolutely nailed this. Because I hear it all the time. “I don’t want to do that podcast, Greg.”“My …

You’re Too “Big” For That Podcast? Read More »

There once was an Ai called Chat That “performed” at the drop of a hat…. It could write you a blog, Or a rhyme or a thriller But the output was pants Or politely, vanilla But the problem was bigger than this And it frankly doth boil one’s p*** Coz the issue at hand And …

There Once Was An Ai Called Chat Read More »

The legal letter arrived, and with it came the kind of panic most small business owners would recognise instantly. What followed, though, was something else entirely. Because after the initial shock came the headlines, the search traffic, and the customers. Nobody planned it, nobody budgeted for it, but the backlash did what years of steady …

O No, You Don’t – The Legal Letter That Sold 50,000 Beers Read More »

“Watch your back.” I should have known this was going to be a lively event when I checked out expert speaker Helena Langdon’s LinkedIn title before settling into my seat at last week’s EC Plus+ “Icons of the Industry” event. Badged as “How To Talk To People On The Internet”, this was a marketing wakeup …

Innocent Until Proven Awesome AKA “Pi**sing About At Work” Read More »