Why I’ve Launched Winfluential After 18 Years In PR
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Knowledge Base
Why You SHOULD Make More Of An Exhibition Of Yourself
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Labvertising: What My Two Labradors Are Teaching Me About Marketing (and Why It’s Working)
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
The PR In PRicing
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Now, far be it from me to medal*…
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
And I’ll Tell You, Honestly, I Will Love It If We Beat Them
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
You Don’t Win Awards Playing Sideways
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Stop Deciding You WON’T Win
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
The £32 Billion Shift: Why Gartner Says Your PR Budget Needs to Double (And Why They’re Right)
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
You’re Too “Big” For That Podcast?
You’re too “big” fat for that podcast? Funny that. Because six months later you’ll probably be wondering why nobody from the bigger shows ever called. I saw a post recently from Amelia Sordell about podcast credibility that absolutely nailed this. Because I hear it all the time. “I don’t want to do that podcast, Greg.”“My …