This week is a QUICK turnaround as this case study is breaking as we speak. In fact, this morning, this story has hit EVERY news outlet targeted for our client Bygott Biggs. Want to know how we did this? Read on to discover more… It all began a few years ago, on a …
Winsday Wisdom – How to dominate the media agenda when you relocate your office Read More »
This week, Greg is reflecting on meeting one of Britain’s most successful writers, David Walliams, and how learning to tell stories is one of the greatest marketing skills you can learn (or hire). So, are you sitting comfortably? Read on to discover more… In a hole in the ground, there lived a Hobbit. Not a …
Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety” Read More »
This week, we’re celebrating business investor and scale-up expert Neil O’Brien, who has helped generate major coverage in the national press for his recruitment firm that specialises in the logistic industry. Read on to discover more… You may have heard that we have a lorry driver shortage? Panic at the pumps and all that? Well, …
Winsday Wisdom – Neil’s business keeps on truckin’ after Daily Express coverage Read More »
Welcome to the first in our new series called “Winsday” (wins from around the Press For Attention PR club to inspire you every Wednesday). First up, we’re celebrating HR guru and People pro Donna Obstfeld, who bagged a hat-trick of national media coverage culminating in an interview on BBC Radio 4 last week. Read on to discover more… …
Winsday Wisdom – HR plus PR plus dogs in the office = Radio 4 Read More »
This will not involve any sticky back plastic or pleading with your family and neighbours for used up Fairy Liquid bottles. If you do not get that reference, you are likely younger than me (43) or you probably aren’t that active on Twitter – also likely if younger than me. Hopefully, the following will …
Media mastery – how to get your very own “Blue Tweeter” badge Read More »
Delighted to announce that I have been selected to be part of a nationwide roll-out of events across the UK designed to give the UK economy a major boost as we exit the pandemic. I will be the local ambassador of Entrepreneurs Circle, which has thousands of members across the UK. Entrepreneurs Circle (EC) is …
Local ambassador Greg plans warm reception for Nottingham businesses Read More »
Picture the scene….you’ve been diligently working on your marketing, perhaps even reading my blogs and videos, free PR tips and tricks. As a good student, maybe you’ve started to interact with your target reporters on social media? Gold star to you if you have! You might be doing all of this beautifully and any minute …
Your press page – where reporters on tight deadlines come to die Read More »
Earlier this week I stood on the other side of a perspex screen, mere inches from one of Britain’s most notorious men…Piers Morgan. Whilst the safety glass evoked “Silence of the Lambs”, Piers was predictably anything but quiet. However, like Mr Lecter, he was also incredibly polite. This, along with much he had to say …
Surely by now you will have seen the furore over the Colin The Caterpillar cake? It is a textbook example of how NOT to play the media game by one party and then how to have an absolute field day with it by the rest. To recap… It began last week (mid April depending on …
Colin the shots – this is not just any court case, this is.. Read More »
Hello there, have you noticed how many more people are now using video in their marketing? Me included. Have you also noticed how many people are missing a massive trick here and are effectively masking their messaging? It is great that more and more business owners, thought leaders and go-to-gurus are braving the glare of …
Give us a clue and stop masking your marketing messages Read More »