Cue the music! Blue Monday. How does it feel? If the answer is “fine, actually,” congratulations, you’ve just survived a completely made-up concept invented by a PR agency in 2004 and politely humoured by the media ever since. Yes, really. Blue Monday wasn’t discovered by scientists. It wasn’t unearthed by psychologists. It was created, named, …
https://youtu.be/AYnVWq6yt08?si=lMXtssn4Avmad839 ’Twas two nights before Christmas, no warning, no flashesWhen a press release burst into life from the ashes.“It must go out now!” cried a voice full of fear,“For once it’s been sent, well, it’s not sitting here!” The keyboard went clatter! The mulled wine went cold!As “news” was stretched thinner and panic took hold.Some …
’Twas Two Nights Before Christmas (The Panic Edition) Read More »
Our Christmas tree arrived this week – all 10ft of it – and although I’m 6ft 5, I still looked like Clark W. Griswold’s understudy in Christmas Vacation. (Which is, by the way, the greatest Christmas film of all time. Happy to debate.) As I stood next to this towering beast for a photo, my …
Tall Stories, 10ft Trees… And The PR Opportunities To Branch Out On Read More »
I’ve cleaned up more glossy-backlash messes than I care to admit – and one thing always holds true: campaigns that show the humans, the process, and the stakes ride out storms. Coca-Cola just gave us a timely case study. Their 2025 “Holidays Are Coming” ad went full GenAI. Red trucks, polar bears, festive animals – …
Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The story has legs. They pick …
It’s April 23rd — St George’s Day. Or so we thought. The Church of England says it’s next week. The Prime Minister threw a pork pie party yesterday. And the flag that’s meant to represent all of England? Still stuck in a PR crisis, tangled up in politics, prejudice, and the occasional football riot. Keir …
Slaying the Stigma: Why England’s Flag Needs a Better Publicist Read More »
It’s Pancake Day, which means two things: 1) An alarming number of people will claim to be ‘flipping experts’ despite burning half their batter, and 2) We’ve got the perfect excuse for a PR-themed food metaphor. Now, when it comes to media relations, you don’t want to be a tosser—not in the pancake-flipping sense, and …
🥞 How NOT to Be a Tosser: PR Tips to Keep Your Media Coverage from Falling Flat Read More »
Every November 5th, many of us gather around a bonfire, roast marshmallows and toss an effigy of a man who once planned to blow up Parliament into the flames. A proper family evening out. Celebrating attempted mass murder and then re-enacting torture. “That’ll learn ‘em” – as my nan used to say. But what if …
That PR Guy (Fawkes): The Glow-Up After the Blow-Up Read More »