A PR superhero breaks down the Blake Lively vs. Justin Baldoni drama (no capes required). Sometimes, the PR universe hands you a story so packed with egos, lawsuits, and cinematic parallels that it practically begs for a superhero to explain it. Enter… Doctor Spin. Armed with a press pass, a raised eyebrow, and an ironic understanding of the …
Doctor Spin Enters the Multiverse of Media Meltdown Read More »
It’s April 23rd — St George’s Day. Or so we thought. The Church of England says it’s next week. The Prime Minister threw a pork pie party yesterday. And the flag that’s meant to represent all of England? Still stuck in a PR crisis, tangled up in politics, prejudice, and the occasional football riot. Keir …
Slaying the Stigma: Why England’s Flag Needs a Better Publicist Read More »
Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success. Instead? Turbulence. When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say. The Guardian called it performative. …
Houston, We Have a PR Problem: What Blue Origin’s All-Female Spaceflight Really Told Us Read More »
There’s a golden rule in PR: if you’re going to ask the public a question, make sure you’re ready for their answer. San Francisco’s planners might be wishing they’d had that tattooed on their project plan. It all started with good intentions. Close a stretch of the Great Highway to cars, open it up to …
“Really Stupid Park”: When PR Campaigns Invite Their Own Hecklers Read More »
PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ (And yes, that is a Douglas Adams reference) Silicon Valley has hired some strange consultants over the years—but none stranger (or smugger) than this latest move: they’ve called in a PR consultant to rebrand AI. That consultant? Apparently… me. Yes, folks. I’ve been tasked with making Artificial Intelligence …
AI Rebrand? Yup, That’s Me. PR Guru to the (Machine) Stars Read More »
You know that sinking feeling…when you accidentally send a message to the wrong group chat? Now imagine that group chat contains plans for military airstrikes… and the accidental recipient is the editor of The Atlantic. Yes, that actually happened. In what may go down as the most catastrophic “add to group” misclick in political messaging history, …
There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere in that dim and distant …
From Shamrocks to Shareability: What PR Can Learn from a Pint Read More »
Contains PR ideas right up there with “Monkey Tennis”, “Arm Wrestling With Chas ‘n Dave” and “Alan Attack”)… While England and Scotland were busy knocking seven bells out of each other on the pitch, a far more civilised battle unfolded off it – a national anthem sing-off between Tom Walker and Pixie Lott. Yes, really. …
Six Nations Sing-Off: Who needs tries when you’ve got Tenors? Read More »
A must-attend event for local (ish) business owners. Born in Yorkshire, having grown up in the Peak District (via Papua New Guinea) and with family from Leicestershire and Norfolk, there was only ever going to be ONE place for me to forge my career… Nottingham. I know. Makes no sense! It might have been …
It’s Pancake Day, which means two things: 1) An alarming number of people will claim to be ‘flipping experts’ despite burning half their batter, and 2) We’ve got the perfect excuse for a PR-themed food metaphor. Now, when it comes to media relations, you don’t want to be a tosser—not in the pancake-flipping sense, and …
🥞 How NOT to Be a Tosser: PR Tips to Keep Your Media Coverage from Falling Flat Read More »