Greg

A red baseball cap on a podium under a spotlight, surrounded by a lively dance floor with cheering people, colorful disco lights, and confetti, creating a festive atmosphere. Trump's PR Strategy with the YMCA

Dancing to his own tune: Donald Trump, “Y.M.C.A.,” and being the brand

There are many things in life I can’t unsee: my reflection after a heavy night, my neighbour’s insistence on mowing the lawn shirtless, and now, Donald Trump dancing to “Y.M.C.A.” like a dad at a wedding who’s just remembered the bar tab is free. Or frankly, me if “Don’t Stop Believing” comes on. I mean, …

Dancing to his own tune: Donald Trump, “Y.M.C.A.,” and being the brand Read More »

Greg Simpson from Press for Attention at Manchester United match at Old Trafford.

Amorim’s Post-Match Meltdown: A PR Masterclass or own goal?

I was there yesterday…. As a Manchester United fan and someone who runs a PR agency, I find myself regularly wincing at what happens both on and off the pitch at Old Trafford. But Ruben Amorim’s post-match comments yesterday—a self-flagellating declaration that his team might be “the worst in the history of Manchester United”—were a …

Amorim’s Post-Match Meltdown: A PR Masterclass or own goal? Read More »

Thrive Online Adds SEO Expertise To Our December Competition

There’s been a lot of interest in the competition that we launched on Black Friday. Mainly because, well, it WASN’T a Black Friday thing. We just leveraged the “narrative’, to use marketing buzzwords. However, let’s be honest, the opportunity to snaffle £5000 of PR and Marketing support will cut through most noise. What’s in the …

Thrive Online Adds SEO Expertise To Our December Competition Read More »

What Is PR?

What is Public Relations?   Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with the aim of earning understanding …

What Is PR? Read More »