Greg

Brace yourself - Press For Attention PR

Brace yourself

It turns out that one of the most scrutinised couples and brands in the world aren’t that keen on negative publicity. Who said that? Clue, not them. In a move straight out of the Omid Scobie playbook, that bombshell was announced by the author of a new book about the Beckham’s. Appearing on ITV’s “Lorraine” show, …

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"Appalling' is not normally the judgement I am looking for - Press for Attention PR

“Appalling’ is not normally the judgement I am looking for

“Appalling’ is not normally the judgement I am looking for However, there it was as i scanned my emails this morning. I’m not going to lie, I felt queasy. My client has worked with me for nearly a year now and we’ve had some BIG wins including three pieces on Martin Lewis’s “Money Saving Expert” website and believe me, …

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Branding Brilliance in business – storytelling and Publicity vs Public Relations

Towards the end of 2023 I received a message via a network that spans the globe. A personal invitation to a select event where certain…secrets would be shared. It felt clandestine, at least in my fertile mind because I’d been contacted by the FSB. To some, those initials conjure nothing but to a massive James …

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PR Guru launches high-tech assistant in major Ai move

Greg Simpson, the Nottingham-based PR behemoth and former business journalist, who really should know better than to issue a story on a Bank Holiday, has announced his latest innovation. According to Simpson’s missive, which was announced via a cloud of hot air, smoke and mirrors, “Pepe” will “transform the way writers of press content approach …

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