You’re too “big” fat for that podcast? Funny that. Because six months later you’ll probably be wondering why nobody from the bigger shows ever called. I saw a post recently from Amelia Sordell about podcast credibility that absolutely nailed this. Because I hear it all the time. “I don’t want to do that podcast, Greg.”“My …
There once was an Ai called Chat That “performed” at the drop of a hat…. It could write you a blog, Or a rhyme or a thriller But the output was pants Or politely, vanilla But the problem was bigger than this And it frankly doth boil one’s p*** Coz the issue at hand And …
The legal letter arrived, and with it came the kind of panic most small business owners would recognise instantly. What followed, though, was something else entirely. Because after the initial shock came the headlines, the search traffic, and the customers. Nobody planned it, nobody budgeted for it, but the backlash did what years of steady …
O No, You Don’t – The Legal Letter That Sold 50,000 Beers Read More »
“Watch your back.” I should have known this was going to be a lively event when I checked out expert speaker Helena Langdon’s LinkedIn title before settling into my seat at last week’s EC Plus+ “Icons of the Industry” event. Badged as “How To Talk To People On The Internet”, this was a marketing wakeup …
Innocent Until Proven Awesome AKA “Pi**sing About At Work” Read More »
There’s a reason why MOST charity challenges don’t get much press traction and it might sound a bit mean. Sorry. Now, forgive me for slipping back into journalist mode but here goes. It comes down to a simple factor….they all look/feel the same. Or a lot of them do anyway. It isn’t that the cause …
“Memories… light the corners of my mind…” Funny thing about memories. Most of the time, they sit quietly in the background. Half-forgotten, rarely revisited, doing no harm to anyone. Until someone brings them up again. Step forward Melania Trump, who has just given us a near-perfect modern example of the Streisand Effect in action. Out …
“Memories…” – The Streisand Effect Strikes Again (and this time it’s Melania Trump) Read More »
The users are still there. Tens of millions of them. They’ve just gone quiet. Not left. Not logged off. Not “dead platform.” Just… lurking. Ofcom says social media participation has dropped from 61% to 49% in a year. That’s not a dip, that’s people collectively deciding, “I’ll just watch.” Scroll, tap, move on. No comment. …
Your audience didn’t disappear. They just stopped talking. Read More »
PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Press For Attention PR marks 18 years in business with new system designed to separate genuine expertise from inbox clutter A Nottingham-based PR agency has unveiled a new system designed to help journalists and editors cut through the growing volume of low-quality outreach, …
PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Read More »
Nespresso just made Dua Lipa their global brand ambassador whilst George Clooney stays in the picture. The campaign budget is the BIGGEST in their 40-year history. You’re probably thinking: “Great for them Greg. I don’t have Dua Lipa’s phone number or Nespresso’s budget.” Fair. But here’s what matters. The Authenticity Problem Nobody Talks About Research …
What Nespresso’s Dua Lipa Deal Teaches Small Businesses About Ambassador Marketing Read More »
Earlier this week, I shared a question I asked Marcus Sheridan: “When people begin to use the They Ask You Answer/Endless Customers approach, do you see the wider industry and media starting to seek them out more organically?” His answer was immediate: “Oh Greg, this is a great one… because it is very true. We …