Greg

Branding: when myth turns to meh and back again via a “glow-up”

Back in the mists of time (well, 2005), a legend was born. Clad in Lincoln green. Tales were told by the fireside of branding initiatives, experiences and doubtless…the sacred language of “best practice” was invoked in hushed tones. And lo…Nottingham City Council did outlaw the Prince of Thieves and brought forth a new icon. A …

Branding: when myth turns to meh and back again via a “glow-up” Read More »

Simpson celebrates “Masters” accolade and not a golf club in sight

Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR  has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280 business leaders from across the …

Simpson celebrates “Masters” accolade and not a golf club in sight Read More »

Oasis Reunion: A Champagne Supernova of PR with a Pricing Hangover

It’s the moment every Britpop fan has been dreaming of since 2009 (unless, like me, you preferred Blur or even Pulp!). When the Gallagher brothers finally called it quits after a backstage bust-up, many fans felt they were looking back in anger. However, the announcement of their reunion tour, timed perfectly with the 30th anniversary …

Oasis Reunion: A Champagne Supernova of PR with a Pricing Hangover Read More »

Zara Bites Off More Than It Can Chew: The Perfect Snack for a PR Disaster

Ah, Zara. Just when you thought their PR nightmares were confined to poorly timed window displays and questionable cultural appropriation, they’ve gone and served us a piping hot platter of controversy, complete with a side of cringe. In their latest attempt at fashion forwardness, Zara decided that a T-shirt for young girls emblazoned with the phrases “The …

Zara Bites Off More Than It Can Chew: The Perfect Snack for a PR Disaster Read More »

Breaking News: Spin Doctor takes own medicine and gets shortlisted for Masters

I’ve just had a note from TheBusinessDesk.com that yours truly has been shortlisted for their forthcoming Masters awards. Whoop whoop! If it wasn’t Monday and I wasn’t on a deadline for a client, I’d open something fizzy! The Business Masters Awards attract the most successful and inspirational companies, are independently judged and are a real …

Breaking News: Spin Doctor takes own medicine and gets shortlisted for Masters Read More »