This time last week I was knee-deep in press releases for UK Small Business Week. Seriously, we’re talking about just under 100 of them. I helped create the campaign with my client Entrepreneurs Circle and let’s just say that once they got their paws on it, well, it kinda escalated! How far? Try 10,000+ UK small businesses …
PR Is Proper “Gorilla” Marketing When You Do This Read More »
Small Business Week is here. And so are the two things I promised you. First..the surprise I teased. The Little Red Book of Experts is closed. It opens in February. One expert per category. One shot to get in. Except this week, I’m opening a side door. Buy either of my two new PR packages …
Around this time last year I had a little chat with my clients at Entrepreneurs Circle about an idea that had been floating about for a while. Needless to say, if you know how they work and how I work, things kinda escalated! Quickly!! So, from 1st – 7th June 2026, they’re launching a huge country-wide campaign to …
You’re too “big” fat for that podcast? Funny that. Because six months later you’ll probably be wondering why nobody from the bigger shows ever called. I saw a post recently from Amelia Sordell about podcast credibility that absolutely nailed this. Because I hear it all the time. “I don’t want to do that podcast, Greg.”“My …
There once was an Ai called Chat That “performed” at the drop of a hat…. It could write you a blog, Or a rhyme or a thriller But the output was pants Or politely, vanilla But the problem was bigger than this And it frankly doth boil one’s p*** Coz the issue at hand And …
The legal letter arrived, and with it came the kind of panic most small business owners would recognise instantly. What followed, though, was something else entirely. Because after the initial shock came the headlines, the search traffic, and the customers. Nobody planned it, nobody budgeted for it, but the backlash did what years of steady …
O No, You Don’t – The Legal Letter That Sold 50,000 Beers Read More »
“Watch your back.” I should have known this was going to be a lively event when I checked out expert speaker Helena Langdon’s LinkedIn title before settling into my seat at last week’s EC Plus+ “Icons of the Industry” event. Badged as “How To Talk To People On The Internet”, this was a marketing wakeup …
Innocent Until Proven Awesome AKA “Pi**sing About At Work” Read More »
There’s a reason why MOST charity challenges don’t get much press traction and it might sound a bit mean. Sorry. Now, forgive me for slipping back into journalist mode but here goes. It comes down to a simple factor….they all look/feel the same. Or a lot of them do anyway. It isn’t that the cause …
“Memories… light the corners of my mind…” Funny thing about memories. Most of the time, they sit quietly in the background. Half-forgotten, rarely revisited, doing no harm to anyone. Until someone brings them up again. Step forward Melania Trump, who has just given us a near-perfect modern example of the Streisand Effect in action. Out …
“Memories…” – The Streisand Effect Strikes Again (and this time it’s Melania Trump) Read More »
The users are still there. Tens of millions of them. They’ve just gone quiet. Not left. Not logged off. Not “dead platform.” Just… lurking. Ofcom says social media participation has dropped from 61% to 49% in a year. That’s not a dip, that’s people collectively deciding, “I’ll just watch.” Scroll, tap, move on. No comment. …
Your audience didn’t disappear. They just stopped talking. Read More »