Breaking into PR: My journey from journalism to PR sorcery I still remember my first press release. Cue the music from the Hovis advert and Greg walking up a cobbled street to Ye Old Facsimile Pub. Truth is, it was indeed via fax. However, I hadn’t sent it. As a business journalist, I was the recipient. …
Breaking Into PR: My Journey From Journalism To PR Sorcery Read More »
“Your story is currently the best read piece on the BBC website…nationally” That was the message that my client, Rebecca Dowdeswell, sent to me when I was somewhere in the middle of the Peak District last Friday. What story you may ask? Well, it is a true David And Goliath one, and if you are …
Your Story Is Currently The Best Read Piece On The BBC Website…Nationally Read More »
Hey Judy, don’t make it bad. Take a sad son and make him better. Remember, let Emma into your heart, Then we can start to make it better. Hey Judy, don’t be afraid. You didn’t mean to go out and get her. The minute you let her into your heart Then you begin to make …
Now, whilst the latter post sounds that my office might be based within the locality of Hogwarts, I was asked this question at an event last week; “What would you change in PR and Marketing?” Now, this was a question that was not about the industry, trust me, that would bore you to tears and …
My Simple Manifesto: If I Was The PM Of PR Or The Minister Of Marketing Read More »
It turns out that one of the most scrutinised couples and brands in the world aren’t that keen on negative publicity. Who said that? Clue, not them. In a move straight out of the Omid Scobie playbook, that bombshell was announced by the author of a new book about the Beckham’s. Appearing on ITV’s “Lorraine” show, …
This might sound like a joke (and increasingly look like one) but in terms of the “optics” of this lurking election, it is far from funny for Rishi and the Tories. I’ve been to Number 10. It actually isn’t THAT glamorous behind that famous door. If anything, it feels a little like a hotel lobby that …
“Appalling’ is not normally the judgement I am looking for However, there it was as i scanned my emails this morning. I’m not going to lie, I felt queasy. My client has worked with me for nearly a year now and we’ve had some BIG wins including three pieces on Martin Lewis’s “Money Saving Expert” website and believe me, …
“Appalling’ Is Not Normally The Judgement I Am Looking For Read More »
Spoiler alert – this is NOT about “Co-op Live” but cooperation might well save this venue. (whispering)… “Well, good evening, You join us here in the 8th frame of the evening, with the match poised upon a knife edge that could have been forged in the fires of this proud city.” Go on, name the …
Is This Proud City About To Be Snookered By A Lack Of Capacity? Read More »
As I began to write this, over 75,000 people had signed a petition calling for St George’s Day to be a Bank Holiday. This is as reported by The Daily Express, which is interesting to me as a PR man and former journo. In fact, I have just posted a poll on Linkedin asking the same question …
Towards the end of 2023 I received a message via a network that spans the globe. A personal invitation to a select event where certain…secrets would be shared. It felt clandestine, at least in my fertile mind because I’d been contacted by the FSB. To some, those initials conjure nothing but to a massive James …
Branding Brilliance in business – storytelling and Publicity vs Public Relations Read More »