Greg, Author at Press For Attention PR Limited - The PR agency For Entrepreneurs

Zara Bites Off More Than It Can Chew: The Perfect Snack For A PR Disaster

Ah, Zara. Just when you thought their PR nightmares were confined to poorly timed window displays and questionable cultural appropriation, they’ve gone and served us a piping hot platter of controversy, complete with a side of cringe. In their latest attempt at fashion forwardness, Zara decided that a T-shirt for young girls emblazoned with the phrases “The …

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Breaking News: Spin Doctor Takes Own Medicine And Gets Shortlisted For Masters

Awards / By Greg

I’ve just had a note from TheBusinessDesk.com that yours truly has been shortlisted for their forthcoming Masters awards. Whoop whoop! If it wasn’t Monday and I wasn’t on a deadline for a client, I’d open something fizzy! The Business Masters Awards attract the most successful and inspirational companies, are independently judged and are a real …

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Breaking Into PR: My Journey From Journalism To PR Sorcery

PR Tips & Tricks / By Greg

Breaking into PR: My journey from journalism to PR sorcery I still remember my first press release. Cue the music from the Hovis advert and Greg walking up a cobbled street to Ye Old Facsimile Pub. Truth is, it was indeed via fax. However, I hadn’t sent it. As a business journalist, I was the recipient. …

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Your Story Is Currently The Best Read Piece On The BBC Website…Nationally

Crisis PR / By Greg

“Your story is currently the best read piece on the BBC website…nationally” That was the message that my client, Rebecca Dowdeswell, sent to me when I was somewhere in the middle of the Peak District last Friday. What story you may ask? Well, it is a true David And Goliath one, and if you are …

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Hey Judy….Don’t Make It Bad

Crisis PR / By Greg

Hey Judy, don’t make it bad. Take a sad son and make him better. Remember, let Emma into your heart, Then we can start to make it better. Hey Judy, don’t be afraid. You didn’t mean to go out and get her. The minute you let her into your heart Then you begin to make …

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My Simple Manifesto: If I Was The PM Of PR Or The Minister Of Marketing

PR Tips & Tricks / By Greg

Now, whilst the latter post sounds that my office might be based within the locality of Hogwarts, I was asked this question at an event last week; “What would you change in PR and Marketing?” Now, this was a question that was not about the industry, trust me, that would bore you to tears and …

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Brace Yourself

Celebrity / By Greg

It turns out that one of the most scrutinised couples and brands in the world aren’t that keen on negative publicity. Who said that? Clue, not them. In a move straight out of the Omid Scobie playbook, that bombshell was announced by the author of a new book about the Beckham’s. Appearing on ITV’s “Lorraine” show, …

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Why Did The PM Ignore The PR?

Politics, Thought leadership / By Greg

This might sound like a joke (and increasingly look like one) but in terms of the “optics” of this lurking election, it is far from funny for Rishi and the Tories. I’ve been to Number 10. It actually isn’t THAT glamorous behind that famous door. If anything, it feels a little like a hotel lobby that …

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“Appalling’ Is Not Normally The Judgement I Am Looking For

Crisis PR / By Greg

“Appalling’ is not normally the judgement I am looking for However, there it was as i scanned my emails this morning. I’m not going to lie, I felt queasy. My client has worked with me for nearly a year now and we’ve had some BIG wins including three pieces on Martin Lewis’s “Money Saving Expert” website and believe me, …

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Is This Proud City About To Be Snookered By A Lack Of Capacity?

Sport / By Greg

Spoiler alert – this is NOT about “Co-op Live” but cooperation might well save this venue. (whispering)… “Well, good evening, You join us here in the 8th frame of the evening, with the match poised upon a knife edge that could have been forged in the fires of this proud city.” Go on, name the …

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Greg