It’s the moment every Britpop fan has been dreaming of since 2009 (unless, like me, you preferred Blur or even Pulp!).
When the Gallagher brothers finally called it quits after a backstage bust-up, many fans felt they were looking back in anger.
However, the announcement of their reunion tour, timed perfectly with the 30th anniversary of Definitely Maybe, has hit the music world faster than a cannonball.
Social media is ablaze, the headlines are screaming, and the nostalgia is flowing faster than Liam can down a pint.
But as fans revel in the euphoria of the band’s return, there’s a bit of a hiccup that’s giving this party a slight hangover.
Let’s talk about ticket prices.
Now, Oasis has always been a band of the people, belting out anthems for the working class and making sure everyone from Manchester to Malibu could sing along to “Don’t Look Back in Anger” as if their life depended on it.
But the reality of getting to see them live in 2025?
That’s where things start to Slide Away.
Oasis decided to employ a little thing called “dynamic pricing” for their tour tickets. For the uninitiated, this means that the more people who want to go to the gig, the higher the ticket prices go. It’s capitalism, baby—supply and demand at its purest.
Prices skyrocketed within minutes, leaving fans feeling like they’re stuck on the “Champagne Supernova” ride—fun in theory, but sickening when the bill comes due.
Fans took to social media, accusing the band of alienating the very people who supported them from the beginning. In response, the UK’s Competition and Markets Authority (CMA) is now keeping a close eye on the situation, worried that this pricing model might be more about “greed and confusion” than fair play. While Noel and Liam are used to stirring up trouble, this time, the storm they’ve created has left a bit of a sour note on what should’ve been an all-out celebration.
But let’s not be too hasty in writing off this reunion as just another money grab. On the PR front, this has been nothing short of a masterclass. The cryptic teases, the social media frenzy, the perfectly timed announcement—it’s all classic Oasis swagger.
The world is talking about them again, and let’s be honest, we’re all secretly (or not so secretly) thrilled about the prospect of hearing “Live Forever” live once more.
So, what’s the takeaway here?
Well, Oasis has shown that even after years of silence, they can still pull off a PR coup that gets everyone talking. But in today’s world, where fans are more price-sensitive than ever, it’s crucial to balance hype with accessibility.
Because if you price out your audience, you might find them singing “Don’t Go Away” just when you need them the most.
Until next time, stay loud, stay proud, and when the sh*t hits the fan, sometimes you’ve just gotta roll with it—just not a ciabatta, eh lads?
Greg