Unless…it amounts to “corporate bullying”… There are very few queries from business owners that I struggle to find a press angle on but there is one that seems to surface a lot and 9/10 is NOT a story: “Once upon a time, there was a business. One night, a fairy godmother rebranded it with a …
What’s in a name? Not a press story….wll, nrmlly anywy Read More »
Greg Simpson, the Nottingham-based PR behemoth and former business journalist, who really should know better than to issue a story on a Bank Holiday, has announced his latest innovation. According to Simpson’s missive, which was announced via a cloud of hot air, smoke and mirrors, “Pepe” will “transform the way writers of press content approach …
PR Guru launches high-tech assistant in major Ai move Read More »
A couple of years back, I stood on the opposite side of some perspex glass from one of the world’s most notorious offenders. He has offended most people and often, common decency. It might even offend you that I’m writing this! I was on stage just after the pandemic in a slot right before Piers, …
As the final whistle blew, I let out a huge sigh of relief. Not euphoria. I’ve followed Manchester United for 36 years now. I remember the first goal that made me feel triumphant, it was Gordon Strachan bursting through against Liverpool in 1988. Our arch rivals to this day, whatever City might think! Why relief? …
Trigger warning, contains references to Megan Markle… There’s a funny little book I read years ago that for a while, got me into all sorts of scrapes. Nothing serious, in fact, most of them were very positive indeed actually. It is called “The Yes Man” and is by a British comedian named Danny Wallace …
I really should be better at driving. That’s not to say I’m bad, I’m just very “steady“. I rarely speed, I’m never aggressive. Which means that despite my NAME DROP KLAXON family connections*, I probably would never make a good racing driver.. Being 6ft 5 wouldn’t be ideal either. It turns out that Head Honcho (as we speak anyway) …
There’s a tonne of stuff about today in the media about seizing the extra day that the Leap Year brings – I wrote a decent amount of it myself! However, there’s something else about the Leap Year that resonated with me today. The old tradition about women proposing to men. It seems (after a quick google) that …
For years I have been blissfully unaware of something. Well, many things in fact, who knew that a crocodile can’t stick its tongue out for one? Oh and that you can’t lick your own elbow.* However, more pertinent to this latest marketing missive is that for years, I have been merrily spreading essence of deceased …
Think there’s no such thing as bad publicity? Trust me, it’s your funeral When I hear that tired old cliche “there’s no such thing as bad publicity” I cringe. The classic Gerald Ratner “cr*p” comment is the one that most often gets cited but that was at least off-camera and off the cuff. Plus, the …
Think there’s no such thing as bad publicity? Trust me, it’s your funeral Read More »
So, how do you make the media fall in love with you? There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list. However, we are going to weave something of a spell here as we aim to at least …