Read All About It In: 2 mins…
This week’s newsletter covers:
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Valuing your time
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Knowing your onions
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Freezers vs Washing Up Liquid vs WD40
Every month, I welcome circa 20 Nottingham-based business owners to an event I run in town exploring marketing and business growth tactics.
Now, I don’t actually live in the city anymore, so I “commute” to the event down the dreaded M1 50 mph stretch. I find this to be “dead” time and this drives me crackers.
In one hour I can write a press release or 2, draft a couple of blogs or write the content for this newsletter.
So I took the train instead.
That leaves a 15 minute taxi ride on my side where I can make a few quick calls or do some focused work on social media.
There’s only 5 mins in the taxi or on foot once into Notts. A good time to focus my thoughts.
All very sensible….
Until it happened.
As I stood up to disembark, I felt a sense of resistance. Nothing major, just a token effort.
A bit like watching United defend against Spurs (I’m FINE about it, honestly!).
Anyway, 90 minutes later, as I wrapped up the discussion for the evening, I was aware of that similar adhesion.
Mercifully, I sit at the head of the boardroom table layout, so there was no risk of exposure but I needed a second opinion and low and behold, one of Wrigley’s finest adorned my jeans.
Right on the “seat” of my jeans, to put it as delicately as one might.
Advice on handling the situation led to the technical use of a freezer and judicious scraping.
However, I also did what anyone else would do and “Googled” it, cross referencing with YouTube for good measure.
I thus stumbled upon any number of ideas, including washing up liquid and more excitingly for a man with a garden shed fixation, WD40.
As we speak, we are on solution number 2, the soapy one.
So what has this got to do with PR?
Well, if I Googled a common problem that you know how to solve as an expert, would I find your sage advice?
Have you ever offered it proactively to the media or even published a series of simple blogs for your Knowledge Centre (ask me about this)?
That’s how to get known for what you know.
Remember, an expert not only knows their onions but they share the knowledge proactively. They think in terms of useful content.
I can help you with this with our Press for An Expert alerts service,
Something to chew on perhaps….