So, how do you make the media fall in love with you? There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list. However, we are going to weave something of a spell here as we aim to at least …
So imagine you have a wedding coming up but your sister is gravely ill. What do you do? Maybe make her the maid of honour? Or ban her? You see, rather than her ailing health being the challenge, it appears to be the worry that she might hog the limelight that is the problem. Seriously! Not due …
Unless you have been living under a rock, you will be aware of the Post Office scandal, probably in part thanks to the excellent ITV drama “Mr Bates vs The Post Office”. Well, there’s a new player in town and it isn’t the (former) CBE Paula Vennells. Nope, step forward the architect of the much …
No time to Fuj-it as Post Office Scandal Deepens Read More »
You know when you stand up for a cause, show passion, bravery, eloquence even as you fight for what’s right? Yeah, that’s what England captain Jordan Henderrson DID do rather brilliantly for LGBT causes and was beginning to make a huge difference as he proudly wore the rainbow armband on international duty. Then…he took the …
Climbing the stairs at a secret London address, my colleagues next to me, contract in hand, things were getting pretty stressful. We were about to meet one of the original Dragons, someone who I would end up chairing a press event for a few years later but for now, someone who was intent on ignoring …
Ever had one of those “Accidental Partridge” moments when suggesting an idea to someone? Monkey Tennis Inner City Car Park Sumo Youth Hosteling With Chaz and Dave Well, this time it seems the BBC have got it “spot-on” as Alan might say. Their new podcast “When it Hits the Fan“ is out tonight and will examine who …
Ever done something that came back to haunt you years later? I have and it just cost me a fair bit of cash. It was totally accidental and happened in 2014. In fact, it is why this newsletter is a day late. Normally I know what I will be writing about on here a few …
Image rights can cause a right royal disaster if you aren’t careful Read More »
OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution Read More »
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …