You can almost hear the shrieks over the double-skinny, tall, smooth, flytothemoonandletmeplayamongthestars mocha-lattes: “The customers are revolting, the customers are revolting!” Whatever you make of Starbucks’ totally legal methods of not paying any corporation tax and its seeming inability to make a profit on one of the highest margin products in the world (up their …
A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …
Strange to write a press release about your own business when you are in PR Read More »
Transport strikes. Timing is everything.Firstly, this is not a political blog. It merely serves to highlight where I believe PR is an issue. Two pieces of protest/industrial action in 2 days. Both with legitimate concerns and with a right to do what they are doing. However, already this morning on the radio I have heard …
Are the Transport and border staff strikes and the Dairy protest udderly ill-conceived ? Read More »
In terms of how not to handle the press, this is an object lesson. Your company is in panic mode, days away from a huge event. The media is swarming all over you. You want to hide, bury your head in the sand. That’s understandable – we’re all human. Problem is…we’re not all the CEO …
G4S – “Buckles” under the strain of Olympic effort Read More »
“Right, I’m gonna try this and it’s not gonna be easy.” [youtube=http://www.youtube.com/watch?v=uvwd_I9arMU] Not beating the legendary Roger Federer. Not speaking to a crowd that was ready to acclaim their new hero. No, he isn’t there yet – that is still probably Roger, even today. What wasn’t easy for Andy was fighting back the pent up …
Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist – in fact, it happened twice in the space of 2 hours this week so I thought I’d blog about it today…note that it happened as I sat catching up with the journalist… Mobile rings. Journalist …
Local v National PR agencies – is bigger always better? Read More »
Scanning the web this morning for blogging fodder, I learnt that some big, shiny London PR agencies received a curious email last month, purporting to be from Libya’s Ministry of Information. Turns out this mysterious ministry was asking for PR support to improve the image of Muammar Gaddafi. Many dismissed it as the work of …
Another question from the l website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the road test, wandering around the …