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Brace yourself - Press For Attention PR

Brace yourself

It turns out that one of the most scrutinised couples and brands in the world aren’t that keen on negative publicity. Who said that? Clue, not them. In a move straight out of the Omid Scobie playbook, that bombshell was announced by the author of a new book about the Beckham’s. Appearing on ITV’s “Lorraine” show, …

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Ai what’s all this swearing? DPD chatbot over delivers with comedy cursing

You’d think that the furore over the Post Office would mean a fairly easy run for delivery firms. DPD certainly expected so when they rolled-out an “exciting” new Ai update last week. High tech roll-out and a delivery service with tensions in the sector at an all time high….what could possibly go wrong? You’d think …

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PFA TV – If Father Christmas was a journalist which list would you be on?

If Father Christmas was a journalist which list would you be on? According to my research, you better watch out. I am also reliably informed from my network of sources that you better not cry. Don’t even think about pouting. The reason for these tips? Simple, Santa Claus is on a deadline Of course, being a diligent …

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Your Name Please…

Your Name Please? Your occupation? And your chosen specialist subject? Those were the three EASY questions I put to 1200+ entrepreneurs at a conference last week. I then asked them some more probing ones to uncover how ready they might be to become one of my TRUSTED MEDIA EXPERTS in the virtual little black book …

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