The users are still there. Tens of millions of them. They’ve just gone quiet. Not left. Not logged off. Not “dead platform.” Just… lurking. Ofcom says social media participation has dropped from 61% to 49% in a year. That’s not a dip, that’s people collectively deciding, “I’ll just watch.” Scroll, tap, move on. No comment. …
Your audience didn’t disappear. They just stopped talking. Read More »
Everyone’s talking about the royal headlines. Far fewer people are spotting the real PR lesson quietly bubbling underneath. This story isn’t really about front pages or soundbites. It’s about what happens when tradition collides head-on with accountability. We’re watching a 350-year-old institution face its biggest reputational crisis in modern times. Possibly its biggest since they abandoned …
F*ck being humble – lessons in shameless self promotion from a master There, I’ve said it. F*ck Being Humble. Or rather, Stefanie Sword-Williams had the sheer guts and personality to say it live on stage in front of 1500 business owners, including your humble scribe. I’d never heard of Stef, which seems odd, given what …
F*ck being humble – lessons in shameless self promotion from a master Read More »
This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet, cuddly Labrador. He came to …
I’m finally going abroad (thanks to some brilliant marketing) Read More »
There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …
🧵 “How long is a piece of string?” And other questions I love being asked Read More »
The recent cyberattack on Marks & Spencer didn’t just disrupt orders or shake the stockroom. It rattled something far more valuable: trust. Data was stolen — names, addresses, shopping histories. The online store went dark. Headlines blazed. But through the digital smoke, one thing remained remarkably intact: public affection. Because let’s face it — this …
There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere in that dim and distant …
From Shamrocks to Shareability: What PR Can Learn from a Pint Read More »
“Greg, this Valentine’s, please tell me, how do I get a journalist to LOVE me? “Why won’t they talk to me? Why won’t they listen? “They never return my calls!” Sniff, sniff. Spoiler alert, they will NEVER return your calls, they are a sensitive bunch and much prefer emails. Unless they are on a deadline …
Trigger warning, contains references to Megan Markle… There’s a funny little book I read years ago that for a while, got me into all sorts of scrapes. Nothing serious, in fact, most of them were very positive indeed actually. It is called “The Yes Man” and is by a British comedian named Danny Wallace …
There’s a tonne of stuff about today in the media about seizing the extra day that the Leap Year brings – I wrote a decent amount of it myself! However, there’s something else about the Leap Year that resonated with me today. The old tradition about women proposing to men. It seems (after a quick google) that …