There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere in that dim and distant …
From Shamrocks to Shareability: What PR Can Learn from a Pint Read More »
“Greg, this Valentine’s, please tell me, how do I get a journalist to LOVE me? “Why won’t they talk to me? Why won’t they listen? “They never return my calls!” Sniff, sniff. Spoiler alert, they will NEVER return your calls, they are a sensitive bunch and much prefer emails. Unless they are on a deadline …
Trigger warning, contains references to Megan Markle… There’s a funny little book I read years ago that for a while, got me into all sorts of scrapes. Nothing serious, in fact, most of them were very positive indeed actually. It is called “The Yes Man” and is by a British comedian named Danny Wallace …
There’s a tonne of stuff about today in the media about seizing the extra day that the Leap Year brings – I wrote a decent amount of it myself! However, there’s something else about the Leap Year that resonated with me today. The old tradition about women proposing to men. It seems (after a quick google) that …
For years I have been blissfully unaware of something. Well, many things in fact, who knew that a crocodile can’t stick its tongue out for one? Oh and that you can’t lick your own elbow.* However, more pertinent to this latest marketing missive is that for years, I have been merrily spreading essence of deceased …
So, how do you make the media fall in love with you? There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list. However, we are going to weave something of a spell here as we aim to at least …
You’d think that the furore over the Post Office would mean a fairly easy run for delivery firms. DPD certainly expected so when they rolled-out an “exciting” new Ai update last week. High tech roll-out and a delivery service with tensions in the sector at an all time high….what could possibly go wrong? You’d think …
Ai what’s all this swearing? DPD chatbot over delivers with comedy cursing Read More »
If Father Christmas was a journalist which list would you be on? According to my research, you better watch out. I am also reliably informed from my network of sources that you better not cry. Don’t even think about pouting. The reason for these tips? Simple, Santa Claus is on a deadline Of course, being a diligent …
PFA TV – If Father Christmas was a journalist which list would you be on? Read More »
Your Name Please? Your occupation? And your chosen specialist subject? Those were the three EASY questions I put to 1200+ entrepreneurs at a conference last week. I then asked them some more probing ones to uncover how ready they might be to become one of my TRUSTED MEDIA EXPERTS in the virtual little black book …
Imagine being one of the preeminent football kit manufacturers on the planet and bagging the rights to produce the kit for the Lionesses ahead of the World Cup. A nation gripped by football with a women’s team that is on the verge of greatness after a glorious few years leading into the tournament. What …
The gloves are off – Nike drop the ball over Mary Queen of Stops Read More »