Read Time: 3 mins… This addition we will be covering: Psychology 🤔 Ai 🤖 Twister 🌪️ Let’s go… 👇 I had an interesting exchange with someone this week, when discussing branding, Ai and marketing. For some (images wise for blogs as far as I’m concerned) this has been a game-changer. I have been able to …
In A World Of Ai, Don’t Be Afraid To Be More “I” Read More »
Ever had one of those “eureka” moments? Apparently Archimedes had his in the bath, although that is not why I’m in it in this pic (along with the newshounds). I’m in the bath because I have clearly contracted an extra strong strain of ManFlu, and I’m attempting to sweat it out ahead of a 3pm …
Charlie Mullins -A sinking feeling but he turned on the PR taps Read More »
Ah, Zara. Just when you thought their PR nightmares were confined to poorly timed window displays and questionable cultural appropriation, they’ve gone and served us a piping hot platter of controversy, complete with a side of cringe. In their latest attempt at fashion forwardness, Zara decided that a T-shirt for young girls emblazoned with the phrases “The …
Zara Bites Off More Than It Can Chew: The Perfect Snack for a PR Disaster Read More »
“Your story is currently the best read piece on the BBC website…nationally” That was the message that my client, Rebecca Dowdeswell, sent to me when I was somewhere in the middle of the Peak District last Friday. What story you may ask? Well, it is a true David And Goliath one, and if you are …
Your story is currently the best read piece on the BBC website…nationally Read More »
Hey Judy, don’t make it bad. Take a sad son and make him better. Remember, let Emma into your heart, Then we can start to make it better. Hey Judy, don’t be afraid. You didn’t mean to go out and get her. The minute you let her into your heart Then you begin to make …
Now, whilst the latter post sounds that my office might be based within the locality of Hogwarts, I was asked this question at an event last week; “What would you change in PR and Marketing?” Now, this was a question that was not about the industry, trust me, that would bore you to tears and …
My simple manifesto If I was the PM of PR or the Minister of Marketing Read More »
It turns out that one of the most scrutinised couples and brands in the world aren’t that keen on negative publicity. Who said that? Clue, not them. In a move straight out of the Omid Scobie playbook, that bombshell was announced by the author of a new book about the Beckham’s. Appearing on ITV’s “Lorraine” show, …
Trigger warning, contains references to Megan Markle… There’s a funny little book I read years ago that for a while, got me into all sorts of scrapes. Nothing serious, in fact, most of them were very positive indeed actually. It is called “The Yes Man” and is by a British comedian named Danny Wallace …
There’s a tonne of stuff about today in the media about seizing the extra day that the Leap Year brings – I wrote a decent amount of it myself! However, there’s something else about the Leap Year that resonated with me today. The old tradition about women proposing to men. It seems (after a quick google) that …
For years I have been blissfully unaware of something. Well, many things in fact, who knew that a crocodile can’t stick its tongue out for one? Oh and that you can’t lick your own elbow.* However, more pertinent to this latest marketing missive is that for years, I have been merrily spreading essence of deceased …