PR Tips & Tricks
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution
OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …
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How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
SEO v PR v Advertising v The Times – how NOT to win at media relations
The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social media into the mix…. Can …
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How to select the right PR agency for YOU
Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself. Why do you want external support and what do you want to achieve? Will the agency be an extension of your own efforts …
Before you pack your holiday suitcase, don’t forget this
About to issue news before you head away on holiday? STOP! Someone once said…”80 % of success is showing up”. OK, he also said “change is death” but if you are guilty of this PR crime, you need to change or your campaign will die. You see, PR is all about timing and right now, …
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When it comes to flexible working, great PR is in the bag
Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they were MY bags. Or to …
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Why the magic bullet theory isn’t just JFK’s problem
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you. PR and Marketing are not …
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How do I improve the ROI of my PR?
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …