This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet, cuddly Labrador. He came to …
I’m finally going abroad (thanks to some brilliant marketing) Read More »
OK, so you’re not Liza BUT I’m about to save you a fortune on wasted marketing anyway. All you need to do is find the holes in your bucket which sounds simple but after a number of similar different experiences in the last month, maybe it isn’t. In the last month I have sourced quotes …
The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social media into the mix…. Can …
SEO v PR v Advertising v The Times – how NOT to win at media relations Read More »
Attention seekers hijacking a symbol to push their own agenda’? That was the opinion of Tory MP Johnny Mercer in the Telegraph earlier in October but not about the red poppy, this was about the white poppy. Some might argue the same could be said about ‘attention seeking’ for anyone wearing any poppy or badge. …
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »
Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they were MY bags. Or to …
When it comes to flexible working, great PR is in the bag Read More »