About to issue news before you head away on holiday? STOP! Someone once said…”80 % of success is showing up”. OK, he also said “change is death” but if you are guilty of this PR crime, you need to change or your campaign will die. You see, PR is all about timing and right now, …
Before you pack your holiday suitcase, don’t forget this Read More »
Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they were MY bags. Or to …
When it comes to flexible working, great PR is in the bag Read More »
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you. PR and Marketing are not …
Why the magic bullet theory isn’t just JFK’s problem Read More »
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …
It’s that time of year when we’re making resolutions. Whether health, wealth or just plain happiness, we’re all at it. Of course, to do these properly, we need targets or good old ‘goals’ if you prefer and crucially, we need to know where we are starting from. This should be the case with your PR …
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …
So, Sir Steve, what made you get back in the boat? Read More »
I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on time and standing on their …
Ever wondered what makes a great story or how to pitch to the media? Well, wonder no more. If you can get to Nottingham on November 21st, you can hear from a panel of local, regional AND national business journalists about how to take your PR campaign to the next level. If you’re a small …
What is a customer worth to you? If you’re a cafe, it might be £3.99. A restaurant, maybe £50. If you’re a lawyer, let’s face it, it is probably a tad more. What about me, the humble PR consultant…well, anywhere from £99 to £27,000. You see, I don’t see customers as a one-off transaction, I …
Looking for customers? It’s all about the rhythm baby Read More »
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
You silly sausage…we don’t know WHAT you’re selling Read More »