We’ve all been there. The last knockings of the chocolate box over Christmas (anytime in December in my house). The Purple one has vanished, the Green Triangle has found its inner Bermuda and disappeared. Then lo, underneath all the detritus that litters the bottom of the tin, a few stragglers strive to break the surface, …
Will there be a mutiny on the Bounty? Either way, PR celebrations are in order Read More »
Please excuse the tardiness of this latest blog – I have an excuse. You see, I’ve been busy meeting Dragons. Again. Hungry ones. I have a history with them actually. It stretches back at least a decade. I’ve helped one flag down a taxi at 1am on New Year’s Eve in the Canary Islands. …
There is something uniquely British about queuing. We pride ourselves on it and recent events have of course taken our queuing skills, patience and monitoring to new heights. There was even a Twitter feed and hashtag for #thequeue However, things were taken up a notch when it appeared that Phil and Holly, the darlings of …
This Mourning – what can we learn PR-wise, from Holly and Phil’s queue “jump”? Read More »
If you’ve ever seen a footballing megastar get his “Lambo” wrapped in vinyl camouflage or seen Conor Mcgregor briefing the design of his new plane, there’s a chance you’ve watched Yianni Charambulous aka “Yiannimize” on one of his various TV shows. Or heard him on his podcast. Or you’re one of over 3 million of …
That’s a wrap – Link building, PR and playing the long game Read More »
Harsh but fair? There is a lot to be said about things getting lost in translation but this is my favourite at the moment. It seems the algorithms at Facebook have clocked that I’m a writer. What they haven’t clocked is that I’m a professional writer and have a very childish sense of humour! You …
They don’t want a lot for Christmas There is just one thing they need They just care about the present Or the future you foresee They don’t want you for their own Exclusivity be blown Make their wish come true All they want for Christmas… Is newwwwwwwwwwssssss…. And VIEWS baby! Oh they won’t ask for …
Cue Mariah, all they want for Christmas….is YOU!! Read More »
This will not involve any sticky back plastic or pleading with your family and neighbours for used up Fairy Liquid bottles. If you do not get that reference, you are likely younger than me (43) or you probably aren’t that active on Twitter – also likely if younger than me. Hopefully, the following will …
Media mastery – how to get your very own “Blue Tweeter” badge Read More »
A ping on my Linkedin profile last week reminded me that it is 13 years since I set out on my solo voyage to run my own PR agency. 13 eh? Unlucky for some? Well, a global recession one month after starting in 2008 was unfortunate that’s for sure and this pandemic hasn’t exactly been …
Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had a …
What if I told you that there’s a secret customer that you’ve missed? A customer might well have been sniffing around your website and your social media profiles for ages. A customer that is incredibly powerful with the ability to open the floodgates to your lead generation and marketing? https://vimeo.com/manage/522819380 Meet R. E. Porter – …
Why do you and your website keep ignoring this VIP customer? Read More »