Guess what? It’s my birthday! The reason I mention this isn’t a desperate cry for attention honest, it’s because it has to be one of the most common questions I get asked by people when they’re looking for press coverage and I’m talking about their business birthdays or anniversaries of course as we should call …
It isn’t every day that your phone rings and it is a reporter from the Daily Telegraph and you tell them about being hit by a broomstick! That’s what happened to our new expert, Luke Hamill. Luke runs a thriving arboriculture (trees and stuff) and ground maintenance business up in Yorkshire. Greg spotted a request from a journalist looking for expert advice …
Hedging your bets – Luke gets a call from the Daily Telegraph about a thorny problem Read More »
You’d think that the furore over the Post Office would mean a fairly easy run for delivery firms. DPD certainly expected so when they rolled-out an “exciting” new Ai update last week. High tech roll-out and a delivery service with tensions in the sector at an all time high….what could possibly go wrong? You’d think …
Ai what’s all this swearing? DPD chatbot over delivers with comedy cursing Read More »
So imagine you have a wedding coming up but your sister is gravely ill. What do you do? Maybe make her the maid of honour? Or ban her? You see, rather than her ailing health being the challenge, it appears to be the worry that she might hog the limelight that is the problem. Seriously! Not due …
Unless you have been living under a rock, you will be aware of the Post Office scandal, probably in part thanks to the excellent ITV drama “Mr Bates vs The Post Office”. Well, there’s a new player in town and it isn’t the (former) CBE Paula Vennells. Nope, step forward the architect of the much …
No time to Fuj-it as Post Office Scandal Deepens Read More »
You know when you stand up for a cause, show passion, bravery, eloquence even as you fight for what’s right? Yeah, that’s what England captain Jordan Henderrson DID do rather brilliantly for LGBT causes and was beginning to make a huge difference as he proudly wore the rainbow armband on international duty. Then…he took the …
If there’s one person I’ve met who knows about making a splash when it comes to the media, it is Sir Richard Branson. He was at it again with the launch of ‘Virgin Voyages’, his new Australia-based cruise liner last month (December) where he danced around with his colleagues after briefing the assembled media on …
If Father Christmas was a journalist which list would you be on? According to my research, you better watch out. I am also reliably informed from my network of sources that you better not cry. Don’t even think about pouting. The reason for these tips? Simple, Santa Claus is on a deadline Of course, being a diligent …
PFA TV – If Father Christmas was a journalist which list would you be on? Read More »
About 20 minutes. It’s true. That is how long it took me to get Press for An Expert member Danny Greeves into the global media behemoth that reaches 100m people a month and also how long it took me to get Careers guru Sheila Starr into the iconic “Cosmo” mag’s online site. Truth be told, there was work happening …
What does Newsweek have in common with Cosmopolitan magazine? Read More »
Climbing the stairs at a secret London address, my colleagues next to me, contract in hand, things were getting pretty stressful. We were about to meet one of the original Dragons, someone who I would end up chairing a press event for a few years later but for now, someone who was intent on ignoring …