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PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts

Knowledge Base / By

PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Press For Attention PR marks 18 years in business with new system designed to separate genuine expertise from inbox clutter A Nottingham-based PR agency has unveiled a new system designed to help journalists and editors cut through the growing volume of low-quality outreach, …

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What Nespresso’s Dua Lipa Deal Teaches Small Businesses About Ambassador Marketing

Knowledge Base / By

Nespresso just made Dua Lipa their global brand ambassador whilst George Clooney stays in the picture. The campaign budget is the BIGGEST in their 40-year history. You’re probably thinking: “Great for them Greg. I don’t have Dua Lipa’s phone number or Nespresso’s budget.” Fair. But here’s what matters. The Authenticity Problem Nobody Talks About Research …

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Most Entrepreneurs Won’t Win An Oscar This Weekend

Awards, General business / By

Most entrepreneurs won’t win an Oscar this weekend. But here’s something worth paying attention to. When someone wins an Oscar, nothing about their talent suddenly changes overnight. The same actor…The same performance…The same work. But the perception changes instantly. Now they’re an Oscar-winning actor. That tiny shift in wording changes everything. It happens in business …

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The Royal Family’s hidden PR lesson

Uncategorized / By

Everyone’s talking about the royal headlines. Far fewer people are spotting the real PR lesson quietly bubbling underneath. This story isn’t really about front pages or soundbites. It’s about what happens when tradition collides head-on with accountability. We’re watching a 350-year-old institution face its biggest reputational crisis in modern times. Possibly its biggest since they abandoned …

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How to make a journalist love you (apparently) ❤️

Knowledge Base, PR Tips & Tricks / By

A journalist contact of mine posted something on LinkedIn last week that made me smile, partly because it was perfectly timed for Valentine’s Day and partly because it nailed something I’ve been saying for years. Her premise was simple: Making a journalist “love” you isn’t that different from building any other relationship. Valentine’s Day might …

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Fake experts are having a moment and that’s a problem - Press for Attention PR

Fake experts are having a moment and that’s a problem.

Knowledge Base, PR Tips & Tricks / By

Fake experts are having a moment and that’s a problem. Everyone’s an expert now. At least according to their bio. Confidence is cheap. Credibility isn’t. Which is why this week’s move from the PR industry bodies felt overdue. Following a Press Gazette investigation, the CIPR and PRCA have launched a campaign highlighting the rise of so-called “experts” …

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