“Watch your back.” I should have known this was going to be a lively event when I checked out expert speaker Helena Langdon’s LinkedIn title before settling into my seat at last week’s EC Plus+ “Icons of the Industry” event. Badged as “How To Talk To People On The Internet”, this was a marketing wakeup …
Innocent Until Proven Awesome AKA “Pi**sing About At Work” Read More »
There’s a reason why MOST charity challenges don’t get much press traction and it might sound a bit mean. Sorry. Now, forgive me for slipping back into journalist mode but here goes. It comes down to a simple factor….they all look/feel the same. Or a lot of them do anyway. It isn’t that the cause …
“Memories… light the corners of my mind…” Funny thing about memories. Most of the time, they sit quietly in the background. Half-forgotten, rarely revisited, doing no harm to anyone. Until someone brings them up again. Step forward Melania Trump, who has just given us a near-perfect modern example of the Streisand Effect in action. Out …
“Memories…” – The Streisand Effect Strikes Again (and this time it’s Melania Trump) Read More »
The users are still there. Tens of millions of them. They’ve just gone quiet. Not left. Not logged off. Not “dead platform.” Just… lurking. Ofcom says social media participation has dropped from 61% to 49% in a year. That’s not a dip, that’s people collectively deciding, “I’ll just watch.” Scroll, tap, move on. No comment. …
Your audience didn’t disappear. They just stopped talking. Read More »
PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Press For Attention PR marks 18 years in business with new system designed to separate genuine expertise from inbox clutter A Nottingham-based PR agency has unveiled a new system designed to help journalists and editors cut through the growing volume of low-quality outreach, …
PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Read More »
Nespresso just made Dua Lipa their global brand ambassador whilst George Clooney stays in the picture. The campaign budget is the BIGGEST in their 40-year history. You’re probably thinking: “Great for them Greg. I don’t have Dua Lipa’s phone number or Nespresso’s budget.” Fair. But here’s what matters. The Authenticity Problem Nobody Talks About Research …
What Nespresso’s Dua Lipa Deal Teaches Small Businesses About Ambassador Marketing Read More »
Earlier this week, I shared a question I asked Marcus Sheridan: “When people begin to use the They Ask You Answer/Endless Customers approach, do you see the wider industry and media starting to seek them out more organically?” His answer was immediate: “Oh Greg, this is a great one… because it is very true. We …
Here’s a question I normally ask potential clients who want to work with me to power their PR: “Do you follow Nigel Botterill? What about Daniel Priestley?” Most of the time, they say “yes”. This helps a lot, because a lot of my methodology follows Nigels’ approach (via Entrepreneurs Circle) to “Getting and Keeping Customers” …
Most entrepreneurs won’t win an Oscar this weekend. But here’s something worth paying attention to. When someone wins an Oscar, nothing about their talent suddenly changes overnight. The same actor…The same performance…The same work. But the perception changes instantly. Now they’re an Oscar-winning actor. That tiny shift in wording changes everything. It happens in business …
Most Entrepreneurs Won’t Win An Oscar This Weekend Read More »
I had to take my “Chelsea Tractor” in for a service last week (and two new tyres this week – urg). Before I did, I got a little email from the good folks at my local Landrover dealership asking me whether I actually WANTED to have my car washed, whilst they fettled about with it.Technical garage term there.“errr…well …