It’s Pancake Day, which means two things: 1) An alarming number of people will claim to be ‘flipping experts’ despite burning half their batter, and 2) We’ve got the perfect excuse for a PR-themed food metaphor. Now, when it comes to media relations, you don’t want to be a tosser—not in the pancake-flipping sense, and …
🥞 How NOT to Be a Tosser: PR Tips to Keep Your Media Coverage from Falling Flat Read More »
I don’t know about you but I’m a sucker for documentaries that follow some sort of lost treasure hunt? Give me Oak Island over Love Island any day. There’s just something about being led slowly along the plot, back through time, peeling back the layers of the story and hoping for a big reveal. …
Tonight on PRquest…The Holy Grail – A journey from Abu Dhabi to The Independent Read More »
* Firstly, I confess, this was the Radio 4 fella’s headline that I mention below. Credit where it’s due! Now, you may recall from last year that I am helping Rebecca Dowdeswell in her battle with the cosmetics giant L’Oreal? Indeed, back in August, Rebecca woke up to find a WhatsApp from a friendly …
“Greg, this Valentine’s, please tell me, how do I get a journalist to LOVE me? “Why won’t they talk to me? Why won’t they listen? “They never return my calls!” Sniff, sniff. Spoiler alert, they will NEVER return your calls, they are a sensitive bunch and much prefer emails. Unless they are on a deadline …
Coors Light’s Typo: A PR Masterclass in planned imperfection Let’s be honest—if your brand has just plastered a spelling mistake across Times Square and The New York Times, you’d probably expect a crisis meeting, not a cheers from the internet. But this is Coors Light we’re talking about. And instead of running to their nearest …
Every now and then, I like to introduce our clients in this newsletter. Sometimes they have had some epic PR results, won an award, done some sterling work for charity or have gone the extra mile for their customers or community. That’s the case with Mark Duckworth, who runs the award-winning Dales Traditional Butchers, up in the gorgeous town …
There are many things in life I can’t unsee: my reflection after a heavy night, my neighbour’s insistence on mowing the lawn shirtless, and now, Donald Trump dancing to “Y.M.C.A.” like a dad at a wedding who’s just remembered the bar tab is free. Or frankly, me if “Don’t Stop Believing” comes on. I mean, …
Dancing to his own tune: Donald Trump, “Y.M.C.A.,” and being the brand Read More »
I was there yesterday…. As a Manchester United fan and someone who runs a PR agency, I find myself regularly wincing at what happens both on and off the pitch at Old Trafford. But Ruben Amorim’s post-match comments yesterday—a self-flagellating declaration that his team might be “the worst in the history of Manchester United”—were a …
Amorim’s Post-Match Meltdown: A PR Masterclass or own goal? Read More »
The £100 Pineapple Pizza: Grab a pizza the PR action We all know the great debates of our time: cats vs. dogs, tea vs. coffee, and of course, pineapple on pizza – spoiler alert, it’s a no from me!. So, what does a cheeky Norwich restaurant do? They slap a £100 price tag on a …
The £100 Pineapple Pizza: Grab a pizza the PR action Read More »
So, if Wallace can get a local news crew down to feature Norbot, his “helpful” garden gnome and have customers beating a path to his door, what’s stopping you? I loved this latest instalment which I watched over Christmas with a plate of cheese – not Wensleydale, can’t abide it – and l was giggling …
By eck Grommit – time to get “Up North News” Onya Doorstep? Read More »