PR Agencies

Gove on grammar – Panda-ing to pedants or good advice?

Will Michael Gove’s latest “Golden Rules” of grammar “impact” you? Technically they shouldn’t, especially under Mr Gove’s own rules – he abhors adjectives as verbs you see…”impact”. However, (he hates starting a sentence with “however” too) does it actually matter? I’m not so much speaking (sorry…”writing”) so much about Michael Gove’s version of grammar rules …

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“Think in pictures” photography is an investment…not a cost.

I’d like to highlight an area that lets PR campaigns down again and again: pictures. Imagine this. You are running a magazine so your goal is to help your publication sell more copies. You do this by being informative, entertaining, controversial or even conservative. You have to attract the attention of your readers so that …

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Ryan Air’s charm….offensive? Or is it really “getting better”?

Ryan Air is hitting the headlines for all the wrong reasons… again. However, it is not the usual issues, namely being the world’s love/hate airline – that has all changed (so we are told). This time it is embroiled in industrial action with baggage handlers at Madrid’s main airport. A Ryanair spokeswoman said: “We sincerely apologise …

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PMQs – a kitchen sink drama we love to hate

The final PMQs of the coalition government will take place later today in the Commons but…has it rescued or ruined either leaders’ common touch as they seek your vote in May? It is a divisive topic. Many people won’t watch it or listen due to the timings or their location. Many find it utterly repellent …

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Want award-winning PR results? Throw awards into your marketing mix

A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our job, as soon as possible, …

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Cadbury’s gives rivals a chance to coin it in at Christmas

Before someone says “I told you so” in a week or so’s time…this MAY be an elaborate PR stunt. However, if it is…it is very risky. To summarise…earlier this week, chocolate giant Cadbury’s (now owned by Kraft) shocked seasonal chocolate lovers across the nation when it announced it would no longer manufacture its gold chocolate …

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“Think in pictures” – supercharge your PR campaign

My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but also MASSIVE potential to catapult …

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Timing is everything – PR campaign scuppered by Royal baby

I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …

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