As far as publicly admitting there’s “trouble at t’mill” goes, this is pretty strong stuff. I should probably wedge “beleaguered” in here somewhere but it is fair to say that by opening his arms to feedback with the Have Your Say survey, beleaguered (ooh, there it is!) group chief executive Euan Sutherland of the Co-operative …
I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …
Timing is everything – PR campaign scuppered by Royal baby Read More »
The furore over British Lions coach Warren Gatland’s controversial decision to drop Irish and British Lions legend Brian O’Driscroll has opened up questions of quotas, xenophobia and a win-at-all-costs mentality. It takes me back (believe it or not) to a day in the lower sixth at school when the head of our house (nothing fancy, …
Gatland, BOD and inter-house badminton as Welsh get Lion’s share Read More »
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising …
A Marathon effort draws to a close but would you run on Sunday? Read More »
I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …
To many, he is a lovable buffoon in an area that has few fans. Politics. However, will Boris Johnson’s appearance (click here) on the Andrew Marr show yesterday (Sunday 24th March), in which Marr’s replacement, Eddie Mair, cornered him on issues that would appear to fly in the face of his public profile, soon have …
Those words will forever rattle around in my mind, legs, back and everywhere else in my bruised and battered carcass as I attempt this ludicrous challenge in April. I’m not a natural marathon runner (as you may know) so I really need your help please. It doesn’t have to be monetary, although I am running …
Last year, I was asked if I would sit on a bus for a morning and have lots of strangers talk to me about their ideas to take over the world. Now normally, this would not hold huge appeal. However, this was no ordinary bus and these were no ordinary strangers. It was the first …
Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …
A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …
Strange to write a press release about your own business when you are in PR Read More »