How to become the media’s go-to expert in your field

This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field.

The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh from his new TV series, Lord Digby Jones.

If you couldn’t make it to the event, drop us an email and we can set up a quick call or Skype and we’ll try and help you out.

We can start by sending you the dreaded PowerPoint slides if you wish – you’d probably get more from calling us though!

The bottom line really is this….

Stop trying to SELL to the press. Start trying to HELP the press. They will thank you for it with coverage. Coverage that IF you have done your research…will be seen by your target audience…your CUSTOMERS.

PS – our new website launches soon, full of resources and tips as well as a new LinkedIn group where you will be able to access editorial leads seeking your expertise

If you want us to add you to the LinkedIn group, just request to connect with Greg on LinkedIn and mention Elite or Expert Eye in the request.

We’ll be in touch with regards the launch of this service very soon.