I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How To” guides by clicking …
I have said previously that Rolls Royce needs to think about the way it comes across. A great company but sometimes a tad too slow to respond – notably in light of the Quantas (Trent 900) saga. I’ve been told that they are in a tricky balancing act here which is doubtless …
Rolls Royce considers PR on corporate reputation Read More »
I’ve decided to put my mouth to good use. It had to happen some time. Please contribute in some small way if you can to this excellent cause. In essence, I’ll be leaving the warm confines of the office this month and heading off on my bike across the region to raise funds for cancer …
Press For Attention PR Gets On Bike For Movember Read More »
Rolls Royce has seen around $1.5bn wiped off its stock market value since the dramatic failure of one of its engines aboard a Qantas A380 last week. See this video for a great outline from the BBC. And yet, the response from their PR team (if indeed it was them who responded) has been tardy …
Royce Rolls with the punches but is the response lightweight? Read More »
So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl. One of the guys at Soshi Games asked whether all publicity was good publicity. It seems they are beign inundated with requests from the media. Sounds great right? Well it all depends… I dived …
Smashing an old chestnut – “all publicity is good publicity” Read More »
Well this will be interesting to revisit next year….Deputy Prime Minister Nick Clegg snaffled the Communicator of the Year gong in last night’s PRWeek Awards 2010. The judges made up of senior PR types praised Clegg for his general election comms campaign that “positioned him as a fresh alternative to the other political …
Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself.