PR Tips & Tricks

A Marathon effort draws to a close but would you run on Sunday?

  This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising …

A Marathon effort draws to a close but would you run on Sunday? Read More »

Behind the PR scenes on the day of Thatcher’s resignation

“Divisive” – understatement of the yearI’m not interested in debating the politics and the former PM but I have found it fascinating to see how many people genuinely do seem bothered by politics when the really BIG news happens. Maybe yesterday’s events will see a lot more people becoming politically active or wearing their political …

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A Brown mark against the Youth Police and Crime Commissioner role?

Britain’s first youth police and crime commissioner has made a tearful apology for what she accepts was “inappropriate language and views” that she posted on Twitter. Paris Brown, 17, from Sheerness in Kent, made comments about gay people and drugs, which have since been deleted. Whilst Brown has been pilloried for her views, one does …

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#YFactorLeics – the show’s over…for now

I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …

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PR 101: How to write and send a press release

Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …

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Strange to write a press release about your own business when you are in PR

A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …

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Assad regime not quite so in Vogue now eh?

NB – credit to the Independent’s Richard Hall for the analysis and article below (in italics). I have written on this subject before, just where do you the draw the line when it comes to ethics in business? Could you work for an oil firm, a major bank, a “corrupt” regime? Whatever your politics, morals …

Assad regime not quite so in Vogue now eh? Read More »