PR Tips & Tricks

As Leicester embraces its kingly gift, what of Nottingham and Derby?

With crowds thronging the streets, the cortege of one history’s (and tellingly, literature’s) greatest villains King Richard III, wound its way to his new resting place at Leicester Cathedral. I heard on the radio at midday today that queues had been as long as 4 hours and even now (3pm) are still 1-2 hours long. …

As Leicester embraces its kingly gift, what of Nottingham and Derby? Read More »

“Think in pictures” – supercharge your PR campaign

My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but also MASSIVE potential to catapult …

“Think in pictures” – supercharge your PR campaign Read More »

Timing is everything – PR campaign scuppered by Royal baby

I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …

Timing is everything – PR campaign scuppered by Royal baby Read More »

A Marathon effort draws to a close but would you run on Sunday?

  This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising …

A Marathon effort draws to a close but would you run on Sunday? Read More »

Behind the PR scenes on the day of Thatcher’s resignation

“Divisive” – understatement of the yearI’m not interested in debating the politics and the former PM but I have found it fascinating to see how many people genuinely do seem bothered by politics when the really BIG news happens. Maybe yesterday’s events will see a lot more people becoming politically active or wearing their political …

Behind the PR scenes on the day of Thatcher’s resignation Read More »

A Brown mark against the Youth Police and Crime Commissioner role?

Britain’s first youth police and crime commissioner has made a tearful apology for what she accepts was “inappropriate language and views” that she posted on Twitter. Paris Brown, 17, from Sheerness in Kent, made comments about gay people and drugs, which have since been deleted. Whilst Brown has been pilloried for her views, one does …

A Brown mark against the Youth Police and Crime Commissioner role? Read More »

#YFactorLeics – the show’s over…for now

I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …

#YFactorLeics – the show’s over…for now Read More »