With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the road test, wandering around the …
#Urgh, jargon alert. “Thought leadership”, if I should ever utter it to you or you should ever find it cropping up in conversations with your own PR agency, is effectively positioning yourself as an expert within your field. It doesn’t matter how big your company is. What matters is that you have expertise and that …
Late last week I was asked by regional business magazine, Insider, to write a piece for their Talking Point slot. As I’m forever pushing, prodding and cajoling my clients to do similar things I thought I should demonstrate that I do take my own medicine. Here’s the article reproduced in full, in case you missed …
I refuse to take part in this recession – Talking Point Read More »
I’ve written on this twice before and I maintain that real damage has been done to rugby’s reputation. However, here’s a quick update, courtesy of the Independent via PA (no paywall!). Former Harlequins physiotherapist Steph Brennan won a High Court battle today over the decision to strike him off for his part in the …
“Bloodgate” update – physio wins but does rugby lose appeal? Read More »
Say what you like about the man, the leader and the politics but boy the President of the United States can hold a crowd! Some commentators may have likened it more to a pep rally than a memorial service but there is no doubting that this event, called to honour Rep. Gabby Giffords and other …
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How To” guides by clicking through …
I have said previously that Rolls Royce needs to think about the way it comes across. A great company but sometimes a tad too slow to respond – notably in light of the Quantas (Trent 900) saga. I’ve been told that they are in a tricky balancing act here which is doubtless true but it …
Rolls Royce considers PR on corporate reputation Read More »
I’ve decided to put my mouth to good use. It had to happen some time. Please contribute in some small way if you can to this excellent cause. In essence, I’ll be leaving the warm confines of the office this month and heading off on my bike across the region to raise funds for cancer …
Press For Attention PR Gets On Bike For Movember Read More »
Rolls Royce has seen around $1.5bn wiped off its stock market value since the dramatic failure of one of its engines aboard a Qantas A380 last week. See this video for a great outline from the BBC. And yet, the response from their PR team (if indeed it was them who responded) has been tardy …
Royce Rolls with the punches but is the response lightweight? Read More »
So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl. Diving in…One of the guys at Soshi Games asked whether all publicity was good publicity. It seems they are beign inundated with requests from the media. Sounds great right? Well it all depends… I …
Smashing an old chestnut – “all publicity is good publicity” Read More »