Businesses are increasingly realising that Corporate Social Responsibility, or ‘CSR’ for short, can be a major asset when it comes to positioning positive public relations for their brand. There are various elements they can weave into their marketing mix around sustainability and ethical practice but the classic tactic that is normally the easiest to implement …
Why your charitable efforts get ignored by the media Read More »
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you. PR and Marketing are not …
Why the magic bullet theory isn’t just JFK’s problem Read More »
I’m sure like me, you’ve lost count of the emails begging you to remain on various marketing lists over the last couple of weeks leading up to the dreaded GDPR deadline. It annoyed and inspired me in equal measure which is why I have just bought 100 tins of Spam and will be mailing …
Why I’m still sending people Spam after GDPR deadline Read More »
Press For Attention PR, the Nottingham-based B2B PR specialist, is celebrating a decade of hitting the headlines by launching a new copywriting division, to be led by local expert Martin Rockley. Rockley has worked as a copywriter for over 30 years with a varied portfolio of blue chip clients in a wide range of B2B …
PR agency celebrates 10th anniversary with launch of copywriting division Read More »
I celebrated my 10th anniversary of business on April 1st. Yes, the date was intentional, after all, who else would try and start a new agency during the crash of 2008? I have learned a lot in the last decade that can make a real difference to your PR campaign. You don’t care that my …
10 of the best – what a decade in the PR trenches has taught me Read More »
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …
In terms of a PR crisis, running out of chicken when one is synonymous with the stuff is a zinger of a problem. The last thing to do is to try and wing it…in times of crisis comes threat but also opportunity. The threat to reputation but also the opportunity for a big brand to …
Cluckin’ Hell – they’ve only gone and got away with it! Read More »
Do you know what your target media thinks about you, your brand or your business? Have you ever thought to ask them? Now, this may sound scary and at times even be a bit uncomfortable BUT if you are going to run a PR or marketing campaign properly, you need to start with a baseline. …
Your media reputation, can you handle the truth? Read More »
It’s not you, it’s me. We’ve tried but it just isn’t the same anymore. It would be best for us both if we just moved on. Feel good? Maybe you have a bit of a nervous feeling in the pit of your stomach? What if you took this honest approach to your marketing? Especially with …
Who will you break up with this Valentine’s Day? Read More »