It’s not you, it’s me. We’ve tried but it just isn’t the same anymore. It would be best for us both if we just moved on. Feel good? Maybe you have a bit of a nervous feeling in the pit of your stomach? What if you took this honest approach to your marketing? Especially with …
Who will you break up with this Valentine’s Day? Read More »
It’s that time of year when we’re making resolutions. Whether health, wealth or just plain happiness, we’re all at it. Of course, to do these properly, we need targets or good old ‘goals’ if you prefer and crucially, we need to know where we are starting from. This should be the case with your PR …
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …
So, Sir Steve, what made you get back in the boat? Read More »
I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on time and standing on their …
Ever wondered what makes a great story or how to pitch to the media? Well, wonder no more. If you can get to Nottingham on November 21st, you can hear from a panel of local, regional AND national business journalists about how to take your PR campaign to the next level. If you’re a small …
What is a customer worth to you? If you’re a cafe, it might be £3.99. A restaurant, maybe £50. If you’re a lawyer, let’s face it, it is probably a tad more. What about me, the humble PR consultant…well, anywhere from £99 to £27,000. You see, I don’t see customers as a one-off transaction, I …
Looking for customers? It’s all about the rhythm baby Read More »
‘it started badly, it tailed off a little in the middle and the less said about the end the better — but apart from that it was excellent’ Not the words of the watching media, party members and viewers of Theresa May’s speech but one Captain Blackadder’s scathing appraisal of Private Baldrick’s attempt at poetry. …
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media…yep, the end of the British summer is right on schedule. Only this time, it seems we’re not cooing over Buster the Boxer, the Man on the Moon or Monty the penguin, this time, we’re worrying about labelling, and we all know that’s …
John Lewis – won’t somebody think of the children? Read More »
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
You silly sausage…we don’t know WHAT you’re selling Read More »
Imagine you’ve just had a really stressful meeting. Your head is thumping. You’ve got 20 minutes until your next one. What will you do? You’ll find some paracetamol NOW. You’ll leave the office if need be. You’re curing a problem and you NEED it sorting. The trouble is, far too many marketers are trying …