I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on time and standing on their …
Ever wondered what makes a great story or how to pitch to the media? Well, wonder no more. If you can get to Nottingham on November 21st, you can hear from a panel of local, regional AND national business journalists about how to take your PR campaign to the next level. If you’re a small …
What is a customer worth to you? If you’re a cafe, it might be £3.99. A restaurant, maybe £50. If you’re a lawyer, let’s face it, it is probably a tad more. What about me, the humble PR consultant…well, anywhere from £99 to £27,000. You see, I don’t see customers as a one-off transaction, I …
Looking for customers? It’s all about the rhythm baby Read More »
‘it started badly, it tailed off a little in the middle and the less said about the end the better — but apart from that it was excellent’ Not the words of the watching media, party members and viewers of Theresa May’s speech but one Captain Blackadder’s scathing appraisal of Private Baldrick’s attempt at poetry. …
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media…yep, the end of the British summer is right on schedule. Only this time, it seems we’re not cooing over Buster the Boxer, the Man on the Moon or Monty the penguin, this time, we’re worrying about labelling, and we all know that’s …
John Lewis – won’t somebody think of the children? Read More »
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
You silly sausage…we don’t know WHAT you’re selling Read More »
Imagine you’ve just had a really stressful meeting. Your head is thumping. You’ve got 20 minutes until your next one. What will you do? You’ll find some paracetamol NOW. You’ll leave the office if need be. You’re curing a problem and you NEED it sorting. The trouble is, far too many marketers are trying …
Or should that question be which person has won hearts and minds? Now more than ever, politics is about the people behind the policy and by that, I don’t mean the voters, I mean the leaders. For many of the people stood at the polling booths today, the names on the ballot paper will be …
General Reflection – which party has won voters’ hearts and minds? Read More »
Cue the guitars, the gentle beat, the smoky bar room set. It’s time to realise that PR is so much more than words, it is relationships… I speak to a lot of different people about what I do and essentially, it boils down to “I put you in the papers”. The questions that follow are …
Let’s take a little trip out of the office into the farmyard. Which comes first? Sales or marketing? It’s a bit of a trick question as they should be working together, not as separate parts of a business, although I see this far too often, with one department blaming the other for lack of bottom-line …