I am a member of a well known health club, which, due to its location, tends to include a fair few famous faces – typically footballers and cricketers but also a former undisputed super middle weight boxing champion. He’s getting very good at tennis and has a volley with real venom. This is because he’s …
Tight swimming trunks and goal setting – let’s be brief Read More »
Or do you? Are you just a little guilty of playing it too safe in your marketing? You know by now I don’t like the John Lewis advert. I also cannot abide most musicals. However, I do LOVE the range of ads out this Christmas that aren’t afraid to be a bit cheeky. To stand …
‘Cause you’ve got personality, Walk with personality…Talk, with personality. Read More »
I’ll admit this right from the start, I don’t really like the John Lewis ad. I am clearly soulless. Actually, it is great, it is warm, it is emotive but it’s just too ‘commercial’ for me, which sounds odd for an advert but it feels too much like a plug for Elton’s farewell tour. Although …
The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social media into the mix…. Can …
SEO v PR v Advertising v The Times – how NOT to win at media relations Read More »
Attention seekers hijacking a symbol to push their own agenda’? That was the opinion of Tory MP Johnny Mercer in the Telegraph earlier in October but not about the red poppy, this was about the white poppy. Some might argue the same could be said about ‘attention seeking’ for anyone wearing any poppy or badge. …
At the time of writing, my original post on this issue has received over 7,000 views and over 30 comments so it appears to be resonating with many people. What could possibly have vexed me so much and wound up so many others too? Well, it was a pitch, over social media. A REALLY bad pitch. …
Linkedin – how NOT to win friends and influence people Read More »
Despite working in PR, I am not a YES man. I’ve said YES to Richard Branson and James Caan as you surely know by now but I’ve also said NO to many more, including Colonel Gaddafi. OK, the kids from Grange Hill had the serious message of drug abuse to tackle, whilst I was checking my …
Just say NO – a marketing lesson from the kids of Grange Hill Read More »
Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself. Why do you want external support and what do you want to achieve? Will the agency be an extension of your own efforts …
About to issue news before you head away on holiday? STOP! Someone once said…”80 % of success is showing up”. OK, he also said “change is death” but if you are guilty of this PR crime, you need to change or your campaign will die. You see, PR is all about timing and right now, …
Before you pack your holiday suitcase, don’t forget this Read More »
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »