The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social media into the mix…. Can …
SEO v PR v Advertising v The Times – how NOT to win at media relations Read More »
Attention seekers hijacking a symbol to push their own agenda’? That was the opinion of Tory MP Johnny Mercer in the Telegraph earlier in October but not about the red poppy, this was about the white poppy. Some might argue the same could be said about ‘attention seeking’ for anyone wearing any poppy or badge. …
At the time of writing, my original post on this issue has received over 7,000 views and over 30 comments so it appears to be resonating with many people. What could possibly have vexed me so much and wound up so many others too? Well, it was a pitch, over social media. A REALLY bad pitch. …
Linkedin – how NOT to win friends and influence people Read More »
Despite working in PR, I am not a YES man. I’ve said YES to Richard Branson and James Caan as you surely know by now but I’ve also said NO to many more, including Colonel Gaddafi. OK, the kids from Grange Hill had the serious message of drug abuse to tackle, whilst I was checking my …
Just say NO – a marketing lesson from the kids of Grange Hill Read More »
Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself. Why do you want external support and what do you want to achieve? Will the agency be an extension of your own efforts …
About to issue news before you head away on holiday? STOP! Someone once said…”80 % of success is showing up”. OK, he also said “change is death” but if you are guilty of this PR crime, you need to change or your campaign will die. You see, PR is all about timing and right now, …
Before you pack your holiday suitcase, don’t forget this Read More »
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »
Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they were MY bags. Or to …
When it comes to flexible working, great PR is in the bag Read More »
Businesses are increasingly realising that Corporate Social Responsibility, or ‘CSR’ for short, can be a major asset when it comes to positioning positive public relations for their brand. There are various elements they can weave into their marketing mix around sustainability and ethical practice but the classic tactic that is normally the easiest to implement …
Why your charitable efforts get ignored by the media Read More »
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you. PR and Marketing are not …
Why the magic bullet theory isn’t just JFK’s problem Read More »