Greg

We've been breaking and making B2B news since 2008. Our team are all former journalists so we know what the media needs. Our job is to blend your marketing objectives with that demand. Our founder is a published author on PR for small businesses. Got news? Got views? Get it covered.

@Joey7Barton on England rugby – pot meets kettle or a genuine issue?

I agonised today on whether to write about Blackberry/RIM’s latest PR disaster or whether to have a pop at the antics of the England rugby team. I’ve discussed both subjects before, firstly with RIM’s disaster on the BBC  and then with regards rugby in general and #bloodgate However, just when I thought I would plump for RIM …

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Can start-ups be PR up-starts? All aboard the StartUp Britain #subtour

This time last week I was stationed outside Antenna, Nottingham’s creative hub, in the pouring rain waiting for a bus. “Wow, how fascinating” I hear you cry. However, this was no ordinary bus (new Sade remix in there somewhere!). This was the StartUp Britain #subtour bus, replete with experts offering advice on anything from tax, …

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PR support for Gaddafi? Tanks but no tanks!

Scanning the web this morning for blogging fodder, I learnt that some big, shiny London PR agencies received a curious email last month, purporting to be from Libya’s Ministry of Information. Turns out this mysterious ministry was asking for PR support to improve the image of Muammar Gaddafi.  Many dismissed it as the work of …

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PR and value for money

Another question from the l website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …

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Back off the RIM – Blackberry CEO’s PR tussle with BBC

This week, the BBC’s technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry. [youtube=http://www.youtube.com/watch?v=n987fbiJJb4] That sounds like a good PR opportunity doesn’t it? Well, it would if he and/or his publicist had prepared fully first. If you aren’t aware, after some nice and cosy questions …

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When news just isn’t news – by April Fool

Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …

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Terry – “the players don’t have a problem with me.” What about the fans and the press John?

So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it a wise move PR-wise for the embattled Capello to show he is his own man or will the media tighten the screw further on Capello’s regime? I have written on this …

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