Greg

We've been breaking and making B2B news since 2008. Our team are all former journalists so we know what the media needs. Our job is to blend your marketing objectives with that demand. Our founder is a published author on PR for small businesses. Got news? Got views? Get it covered.

PR 101: How to write and send a press release

Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …

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Strange to write a press release about your own business when you are in PR

A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …

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Are the Transport and border staff strikes and the Dairy protest udderly ill-conceived ?

Transport strikes. Timing is everything.Firstly, this is not a political blog. It merely serves to highlight where I believe PR is an issue. Two pieces of protest/industrial action in 2 days. Both with legitimate concerns and with a right to do what they are doing. However, already this morning on the radio I have heard …

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G4S – “Buckles” under the strain of Olympic effort

In terms of how not to handle the press, this is an object lesson. Your company is in panic mode, days away from a huge event. The media is swarming all over you. You want to hide, bury your head in the sand. That’s understandable – we’re all human. Problem is…we’re not all the CEO …

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Has Andy Murray captured your heart now?

“Right, I’m gonna try this and it’s not gonna be easy.” [youtube=http://www.youtube.com/watch?v=uvwd_I9arMU] Not beating the legendary Roger Federer. Not speaking to a crowd that was ready to acclaim their new hero. No, he isn’t there yet – that is still probably Roger, even today. What wasn’t easy for Andy was fighting back the pent up …

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Assad regime not quite so in Vogue now eh?

NB – credit to the Independent’s Richard Hall for the analysis and article below (in italics). I have written on this subject before, just where do you the draw the line when it comes to ethics in business? Could you work for an oil firm, a major bank, a “corrupt” regime? Whatever your politics, morals …

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Chairing a press conference with Sir Richard Branson

I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How? Well, I was the PR Director for Business 2012, a show that had over 200 exhibitors, 200 speakers and over 40,000 delegates over 3 days at the o2 in London. Sir Richard, James Caan and on the final day, …

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Local v National PR agencies – is bigger always better?

Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist – in fact, it happened twice in the space of 2 hours this week so I thought I’d blog about it today…note that it happened as I sat catching up with the journalist… Mobile rings. Journalist …

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