PR and value for money

Another question from the l website which I think will resonate with many.

This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world.

Amanda says she has “found this quite a hard area to target and thought that by going with a specialist PR company they would have the contacts that I do not.”
However, with long lead times and limited results so far, Amanda is concerned about getting value for money.
My response is and my other articles for the site are
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