As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade. We do this a lot. Why? Very simply, it is about pride and profile. Here’s the official blurb from the editor (Ed Bedington) of the trade magazine associated with it, the Publican’s Morning Advertiser …
Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men: (They taught me all I knew) Their names are What and Where and When And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …
Who is your who? Getting your message to your target market. Read More »
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
I’d like to highlight an area that lets PR campaigns down again and again: pictures. Imagine this. You are running a magazine so your goal is to help your publication sell more copies. You do this by being informative, entertaining, controversial or even conservative. You have to attract the attention of your readers so that …
“Think in pictures” photography is an investment…not a cost. Read More »
A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is: “But we don’t have any news, so it isn’t worth it.” Rubbish. OK, perhaps not rubbish. Perhaps you don’t have much “hard” news around products or events to talk about. However, if at some stage in your marketing you …
A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our job, as soon as possible, …
Want award-winning PR results? Throw awards into your marketing mix Read More »
Before someone says “I told you so” in a week or so’s time…this MAY be an elaborate PR stunt. However, if it is…it is very risky. To summarise…earlier this week, chocolate giant Cadbury’s (now owned by Kraft) shocked seasonal chocolate lovers across the nation when it announced it would no longer manufacture its gold chocolate …
Cadbury’s gives rivals a chance to coin it in at Christmas Read More »
So you’ve taken the plunge and are ready to speak to the press about your news? Great! However, there are right and wrong ways to do this… Do your homework My first piece of advice is to ask yourself, can the journalist you’re approaching really help you? Believe it or not, not all businesses will …
How to approach a journalist with your business story Read More »
I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind of crisis can happen to …
In light of the #Fappening iCloud scandal..how to handle a PR crisis Read More »
This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field. The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh from his new TV series, …
How to become the media’s go-to expert in your field Read More »