It’s that time of year when we’re making resolutions. Whether health, wealth or just plain happiness, we’re all at it. Of course, to do these properly, we need targets or good old ‘goals’ if you prefer and crucially, we need to know where we are starting from. This should be the case with your PR …
What is a customer worth to you? If you’re a cafe, it might be £3.99. A restaurant, maybe £50. If you’re a lawyer, let’s face it, it is probably a tad more. What about me, the humble PR consultant…well, anywhere from £99 to £27,000. You see, I don’t see customers as a one-off transaction, I …
Looking for customers? It’s all about the rhythm baby Read More »
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
You silly sausage…we don’t know WHAT you’re selling Read More »
Imagine you’ve just had a really stressful meeting. Your head is thumping. You’ve got 20 minutes until your next one. What will you do? You’ll find some paracetamol NOW. You’ll leave the office if need be. You’re curing a problem and you NEED it sorting. The trouble is, far too many marketers are trying …
Cue the guitars, the gentle beat, the smoky bar room set. It’s time to realise that PR is so much more than words, it is relationships… I speak to a lot of different people about what I do and essentially, it boils down to “I put you in the papers”. The questions that follow are …
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the room and rising. No surprise. Branson is a dream for journalists and an absolute PR natural. What was a surprise was that he didn’t have a PR officer attending to conduct …
Virgin on brilliant – the 5 words I used to introduce Richard Branson Read More »
Notice the photo above? Smartly dressed woman throttles smartly dressed man? I knew you would. I also knew the press would. That’s why I gave them the option. You see, most appointment stories don’t really stir the imagination of anyone but the employer and the employee. They also rarely convey any personality. So, when I …
In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to “how?”. You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you’ve read my other posts you should have it by now) but …
Who, what, where, when and why are great BUT you also need a “how” Read More »
Don’t say “The Times”. OK, maybe they COULD read about you there but let’s be honest, we can be far smarter about this. Previously, I have written about your “who” and your “what” in terms of your customers and your message. The next building block of your PR campaign is “where?” The problem is, it …
Ahead of our Meet The Journalists event in partnership with Enterprise Nation we spoke to our panel of journalists and asked them very simply “what annoys you with regards PR people pitching their stories?” First up is Sam Metcalf, editor of The Business Desk East Midlands 1. The three-minute warning: with editorial teams cut to the bone, …