I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How? Well, I was the PR Director for Business 2012, a show that had over 200 exhibitors, 200 speakers and over 40,000 delegates over 3 days at the o2 in London. Sir Richard, James Caan and on the final day, …
Chairing a press conference with Sir Richard Branson Read More »
I agonised today on whether to write about Blackberry/RIM’s latest PR disaster or whether to have a pop at the antics of the England rugby team. I’ve discussed both subjects before, firstly with RIM’s disaster on the BBC and then with regards rugby in general and #bloodgate However, just when I thought I would plump for RIM …
@Joey7Barton on England rugby – pot meets kettle or a genuine issue? Read More »
This time last week I was stationed outside Antenna, Nottingham’s creative hub, in the pouring rain waiting for a bus. “Wow, how fascinating” I hear you cry. However, this was no ordinary bus (new Sade remix in there somewhere!). This was the StartUp Britain #subtour bus, replete with experts offering advice on anything from tax, …
Can start-ups be PR up-starts? All aboard the StartUp Britain #subtour Read More »
Tricky title but I think an important question for many when it comes to how some businesses are perceived. So why am I asking what appears to be an accountancy question on a PR blog? Well, it comes down to perception really and if I’m going to bang on every week about how to help …
Break through your perceived limits and become er…Limited Read More »
More importantly…will he care? Well, if this slightly nauseating viral campaign on You Tube, in which we are encouraged to “Like” Andy’s fan page is anything to go by, he, or at least his sponsors, care a lot. I’m not sure Andy Murray cares too much about how loved he is compared to good old …
Will a freshly-minted Murray finally capture our hearts? Read More »
Another question from the l website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …
This week, the BBC’s technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry. [youtube=http://www.youtube.com/watch?v=n987fbiJJb4] That sounds like a good PR opportunity doesn’t it? Well, it would if he and/or his publicist had prepared fully first. If you aren’t aware, after some nice and cosy questions …
Back off the RIM – Blackberry CEO’s PR tussle with BBC Read More »
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …
So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it a wise move PR-wise for the embattled Capello to show he is his own man or will the media tighten the screw further on Capello’s regime? I have written on this …
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …