Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success.
Instead? Turbulence.
When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say.
The Guardian called it performative. The Daily Mail questioned the casting. Sky News? They couldn’t resist the satire. Suddenly, the mission became less about representation and more about red carpets and rocket ships.
So what went wrong?
That’s exactly what I unpack in this week’s subscriber-only edition of my newsletter — breaking down the media reactions, the strategic missteps, and the real PR lessons that businesses and brands must learn from this.
Want the full debrief? The three key lessons? The do’s, the don’ts, and what this means for your next big campaign?
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Sometimes it takes a rocket launch to remind us: if the message isn’t aligned with the mission, even space won’t save you.