It’s April 23rd — St George’s Day. Or so we thought.
The Church of England says it’s next week. The Prime Minister threw a pork pie party yesterday. And the flag that’s meant to represent all of England? Still stuck in a PR crisis, tangled up in politics, prejudice, and the occasional football riot.
Keir Starmer made a play yesterday to reclaim it — talking values, diversity, and unity while serving Eccles cakes and awkward optimism. But is it enough? And more importantly… what should we be doing to rehabilitate the St George’s Cross?
As a PR person, this is catnip — a branding challenge with national consequences. The flag needs more than a reprint. It needs a relaunch.
What would I do if I were its publicist? I’ve got thoughts. But those are for subscribers.
In this week’s newsletter, I break down:
- Why England’s flag got hijacked (and by who)
- What Keir Starmer is really doing with his patriotic push
- What I’d recommend to anyone tasked with rebranding a national symbol in a divided country
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